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【With the same tag:【cognitive load】 Found 1 articles】
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MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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