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【With the same tag:【co-branding tightness】 Found 1 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands

Liu Pei, Sun Guohui, Tao Ketao, et al

With the help of co-branding to launch new products has become an important way for enterprises to break through their own development shackles, but how to reverse the negative impact of c...

First published at: Nov 20, 2025

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doi:10.16538/j.cnki.fem.20250720.301

Foreign Economics & Management, Vol. 47, Issue 11, pp. 137 - 152

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