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【With the same tag:【brand meaning】 Found 1 articles】
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| F270
Brand Meaning
in Digital Era: Connotation, Research Topic and Prospect
Wang Xuedong
,
Chen Xiaoyu
,
Meng Jiajia
Brand is a collection of “meaning”. Different from brand positioning, which answers “who is the brand”, brand meaning mainly answers the fundamental question of &ld...
First published at: Sep 03, 2020
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ESI
doi:
10.16538/j.cnki.fem.20200610.301
Foreign Economics & Management
, Vol. 42, Issue 09
, pp. 47 - 62
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Journal of Shanghai University of Finance and Economics
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