渠道冲突和纵向约束协调
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财经研究 2015 年 第 41 卷第 10 期, 页码：
摘要
参考文献
摘要
随着信息技术和电子商务的发展，生产商建立网上直营渠道和实体渠道进行竞争，产生了渠道冲突。文章在单一实体渠道零售商具有价格领导权的基础上，研究了渠道冲突的产生以及生产商如何使用纵向约束契约来实现渠道冲突的协调。在单一实体销售渠道下，如果零售商具有价格领导权，那么不仅分离定价会产生“双重加价”问题，而且生产商会处于极大的劣势。生产商建立网上直营渠道会和实体渠道产生冲突，但是由于双渠道的存在会增加产品销售量，激励零售商在实体渠道努力销售产品，因此生产商仍有激励保留实体渠道。同时，生产商能够使用纵向约束来实现协调，但是由于纵向约束协议备受反垄断机构的关注，因此企业应该谨慎使用。
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[2]骆品亮，陈连权.零售商关于售前服务的搭便车行为与RPM制度研究[J].产业经济研究，2008，（1）：43－49.
[3]徐广业，但斌，肖剑.基于改进收益共享契约的双渠道供应链协调研究[J].中国管理科学，2010，（6）：59－64.
[4]张菊亮，陈剑.销售商的努力影响需求变化的供应链的合约[J].中国管理科学，2004，（4）：50－56.
[5]张廷龙，梁樑.不同渠道权力结构和信息结构下供应链定价和销售努力决策[J].中国管理科学，2012，（2）：68－77.
[6]赵礼强，徐家旺.基于电子市场的供应链双渠道冲突与协调的契约设计[J].中国管理科学，2014，（5）：61－68.
[7]Boyaci T. Competitive stocking and coordination in a multiplechannel distribution system[J]. IIE, Transactions, 2005, 37(5): 407-427.
[8]Cai G G, Zhang Z G, Zhang M. Game theoretical perspectives on dualchannel supply chain competition with price discounts and pricing schemes[J]. International Journal of Production Economics, 2009, 117（1）: 80-96.
[9]Chiang W K, Chhajed D, Hess J D. Direct marketing, indirect profits: A strategic analysis of dualchannel supplychain design[J]. Management Science, 2003, 49(1): 1-20.
[10]Chiang W K. Product availability in competitive and cooperative dualchannel distribution with stockout based substitution[J]. European Journal of Operational Research, 2010, 200(1): 111-126.
[11]Dan B, Xu G, Liu C. Pricing policing in a dualchannel supply chain with retail service[J]. International Journal of Production Economics, 2012, 139（1）: 312-320.
[12]Klein B, Murphy K. Vertical restraints as contract enforcement mechanism[J]. Journal of Law and Economics, 1988, 31(2): 265-297.
[13]Marvel H. The resale price maintenance controversy: Beyond the conventional wisdom[J]. Antitrust Law Journal, 1994, 63(1): 59-92.
[14]Tsay A, Agrawal N. Channel conflict and coordination in the ecommerce age[J]. Production and Operation Management, 2004, 13(1): 93-110.
[15]Xu G, Dan B, Zhang X M, et al. Coordinating a dualchannel supply chain with riskaverse under a twoway revenue sharing contract[J]. International Journal of Production Economics, 2014, 147（Part A）: 171-179.
[16]Spengler J J. Vertical integration and antitrust policy[J]. Journal of Political Economy, 1950, 58（4）: 347-352.
[17]Yan R L, Pei Z. Retail service and firm profit in a dualchannel market[J]. Journal of Retailing and Consumer Services, 2009, 64(4): 306-314.
引用本文
王志伟, 蒋传海, 冷 帅. 渠道冲突和纵向约束协调[J]. 财经研究, 2015, 41(10): 0.
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