China is undergoing a transition from " producer society” to " consumer society”. The development and application of artificial intelligence technology has had a subversive impact on the production structure and daily trading patterns of the traditional economy. The distribution of factors, the production and consumption of commodities have shifted from " one-way bureaucratic” to " interactive flatness”, from centralization to decentralization, the structural weakness of consumers is improving, the connotation is being updated, and the behavior and mode are being reconstructed. The consumer credit system which consumption data is regarded as the core constitutes become the cornerstone of the development of the production and consumption activities in the artificial intelligence scene. Therefore, it is necessary to update the concept of consumer protection, promote the protection model, reconstruct the protection path, and adjust the tilt configuration of the current consumer protection. Consumer protection should move from tilt protection to integration balance protection, from one-way protection to multi-dimensional and overall system protection. At the same time, we are supposed to promote the scientific and legal development of the consumer society based on the consumer credit system.
The artificial intelligence economy enables consumers to become active market participants from the end of production and consumption in the traditional market. The prototype of artificial intelligence economic format has begun to take shape. Consumer-centered production and operation activities are becoming more and more common, which blur the boundaries between operators and consumers. The identity structure of the subject tends to be complicated. Consumers and operators continue to share relevant data and information, which greatly enhances the position of consumers in market transactions. The weak positioning of consumers has been greatly improved, and the dominant position of consumers is shaping. The relative market structure of consumers and operators is quietly developing and changing. From the past opposition or even the confrontation mode to cooperation and even the integration model, they have formed a community of interests and a community of destiny.
As a high-level form of deep development of the digital economy, the artificial intelligence economy, accompanied by the integration of information technology and data technology, has substantially influenced and tried to subvert the current production and consumption activities under the impetus of the continuous development of operation technology. Combined with the new solution to the legal positioning of consumers in the artificial intelligence scene, it is necessary to accelerate the transformation of consumer protection concepts, improve the protection mode of new " Consumer Protection Law”, and reconstruct the consumer protection rationale. The design and implementation of the Consumer Basic Law in the future should focus on consumer behavior, integrate the balanced protection of the legitimate interests of consumers and operators, completely get rid of the prejudice of " consumer natural weakness”, scientifically and rationally allocate the proportion of rights and obligations between consumers and operators, correct the tendency of consumers to misuse and abuse rights, and clarify the obligations and responsibilities of consumers. While stimulating and supporting consumers to actively exercise various rights, we will guide and nurture consumers to earnestly assume corresponding obligations and responsibilities, and establish a basic consumer legal system based on the consumer credit system as soon as possible.