中国传统文化价值观对环保行为的影响——基于消费者绿色产品购买行为
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上海财经大学学报 2015 年 第 17 卷第 02 期, 页码：
摘要
参考文献
摘要
为了探索中国传统的文化价值观对消费者环保行为的影响，文章研究消费者的依存型自我建构与其绿色产品购买行为之间的相互关系。依存型自我建构是一种将自己的态度和行动建立在其他关系人的思想、情感和行动基础之上的自我；而绿色产品购买行为是消费者购买原料、生产过程、使用和报废后处理等都有利于生态环境保护的产品的行为。文章采用AMOS17.0软件，以871份问卷数据为样本对它们的影响关系进行了检验，研究结果表明，消费者的依存型自我建构对其绿色购买行为具有显著的影响。这一研究结果不但说明中国传统文化价值对消费者的环保行为具有一定影响，而且为绿色营销的市场瞄准和定位提供了新的依据，企业可以根据消费者的依存型自我建构找到绿色产品的主要顾客群，并针对顾客群的依存型自我建构特征设计和推广产品品牌和企业形象。
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[5]朱丽叶，卢泰宏. 消费者自我建构研究述评[J]. 外国经济与管理，2008,(2).
[6]Aaker J.，Schmitt B. Culturedependent Assimilation and Differentiation of the Self[J]. Journal of CrossCulture Psychology，2001，32 (5): 561-576.
[7]Ahluwalia R. How Far Can a Brand Stretch? Understanding the Role of Selfconstrual [J]. Journal of Marketing Research，2008，45(Jun.): 337-350.
[8]Ajzen I. The Theory of Planned Behavior [J]. Organizational Behavior and Human Decision Processes，1991，50(2): 179-211.
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[10]Balderjahn I. Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns [J]. Journal of Business Research，1988，17 (8): 51-56.
[11]Chan R.Y.K. Determinants of Chinese Consumers Green Purchase Behavior [J]. Psychology & Marketing，2001，18 (4): 389-413.
[12]Chan R.Y.K.，Lau L.B.Y. Antecedent of Green Purchases: A Survey in China [J]. Journal of Consumer Marketing，2000，17(4): 338-357.
[13]Chan R.Y.K.，Lau L.B.Y. Explaining Green Purchasing Behavior:A Crosscultural Study on American and Chinese Consumer [J]. Journal of International Consumer Marketing，2001，14(2/3):9-40.
[14]Cheng R.W.，Lam S. Selfconstrual and Social Comparison Effects [J]. British Journal of Educational Psychology，2007，77: 197-211.
[15]Cialdini R.B.，Kallgren C.A. Focus Theory of Normative Conduct [J]. Advances in Experimental Social Psychology，1991，A 21: 201-234.
[16]Cojuharenco I.，Shteynberg G. Selfconstrual and Unethical Behavior [J]. Journal of Business Ethics，2012，109: 447-461.
[17]Gollwitzer P.M. Implementation Intentions: Strong Effects of Simple Plans [J]. American Psychologist，1999，54: 493-503.
[18]Gore J.S.，Cross S.E. Conflicts of Interest: Relational Selfconstrual and Decision Making in Interpersonal Context [J]. Self and Identity，2011，10(2): 185-202.
[19]Jansson J.，Marell A. Green Consumer Behavior: Determinants of Curtailment and Ecoinnovation Adoption [J]. Journal of Consumer Marketing，2010，27(4): 358-370.
[20]Kalafatis S.，Pollard M. Green Marketing and Adjen’s Theory of Planned Behavior:A Crossmarket Examination[J]. Journal of Consumer Marketing，1999，16(5): 441- 460.
[21]Laroche M.，Bergeron J. Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products[J]. Journal of Consumer Marketing，2001，18(6): 503-520.
[22]Lee K. Opportunities for Green Marketing: Young Consumers[J]. Marketing Intelligence & Planning，2008，26(6): 573-586.
[23]Lee K. Gender Differences in Hong Kong Adolescent Consumers’ Green Purchasing Behavior [J]. Journal of Consumer Marketing，2009，26(2): 87-96.
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[29]Smith P.B.，Bond M.H. Understanding Social Psychology across Culture [M]. London: SAGE Publication Inc，2006.
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[31]Taylor S.E.，Peplau L.A. Social Psychology (12th.ed.) [M]. New York: Pearson Education Inc，2006.
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[34]YamTang E.P.Y.，Chan R.Y.K. Purchasing Behaviors and Perceptions of Environmentally Harmful Products [J]. Marketing Intelligence and Planning，1998，16 (6): 356-362.
引用本文
劳可夫, 王露露. 中国传统文化价值观对环保行为的影响——基于消费者绿色产品购买行为[J]. 上海财经大学学报, 2015, 17(2): 0.
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