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Same Author Name Articles
【With the same author name:【胡桂梅】 Found 3 articles】
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MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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(1034.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
| F270
A Literature Review and Prospects of Social Crowding Research in Marketing
Shen Manqiong
,
Wang Haizhong
,
Hu Guimei
Social crowding becomes a new research topic in consumer behavior domain in recent years. It is defined as the experience state caused by the large population density per unit area. At pre...
First published at: Mar 01, 2019
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(1118.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.03.006
Foreign Economics & Management
, Vol. 41, Issue 03
, pp. 85 - 97,110
| C939
Time Orientation: Concept Interpretation, Literature Review and Prospects in Marketing Research
Wang Haizhong
,
Hu Guimei
,
Ouyang Jianying
Time orientation is a kind of individual psychological perception about past, present and future, which plays a subtle role in the individual behavior and attitudes. But till now the conno...
First published at: May 01, 2017
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(1467.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.05.001
Foreign Economics & Management
, Vol. 39, Issue 05
, pp. 3 - 18
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