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【With the same author name:【神铭钰】 Found 1 articles】
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MARKETING
| F270
Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes
Shen Mingyu
,
Wei Haiying
,
Mao Lijing
In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...
First published at: Dec 20, 2021
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(1281.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210519.301
Foreign Economics & Management
, Vol. 43, Issue 12
, pp. 100 - 117
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Journal of Shanghai University of Finance and Economics
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