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Same Author Name Articles
【With the same author name:【曹琪】 Found 1 articles】
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MARKETING
| F270
The Impact of Temperature on Consumer Behavior: A Review and Prospects
Cao Qi
,
Wang Xiaoyu
Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...
First published at: May 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230712.304
Foreign Economics & Management
, Vol. 46, Issue 05
, pp. 136 - 152
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Journal of Shanghai University of Finance and Economics
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