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Same Author Name Articles
【With the same author name:【孙瑾】 Found 2 articles】
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MARKETING
| F270
“Benefit First” or “Environment Priority”? The Impact of Money and Time Resources on Green Consumption
Sun Jin
,
Chen Chen
,
Qu Wenjing
With the proposal of “carbon peak” and “carbon neutrality” goals, the concept of green consumption is becoming increasingly popular. How to enhance consumers’ purchase intention of gr...
First published at: Feb 20, 2024
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(1275.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20231025.302
Foreign Economics & Management
, Vol. 46, Issue 02
, pp. 53 - 69
MARKETING
| F270
Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products
Sun Jin
,
Chen Chen
,
Lu Juan
As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...
First published at: Feb 20, 2023
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(1296.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221022.301
Foreign Economics & Management
, Vol. 45, Issue 02
, pp. 82 - 99
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