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Same Author Name Articles
【With the same author name:【周小榆】 Found 3 articles】
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MARKETING
| F270
To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight
Leng Xionghui
,
Wan Jiayi
,
Peng Xiujuan
, et al
In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...
First published at: Oct 20, 2025
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(2081.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20250512.301
Foreign Economics & Management
, Vol. 47, Issue 10
, pp. 77 - 97
MARKETING
| F270
Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images
Leng Xionghui
,
Zhou Xiaoyu
How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...
First published at: Dec 20, 2023
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(2274.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 118 - 136
MARKETING
| F270
Is It Possible to Empathize with the Untouchable? Tactile Compensation Effect of Online Product Metaphorical Text Description
Leng Xionghui
,
Zhou Xiaoyu
,
Xiong Li
Non-contact consumption will gradually become the main form of consumption in the post-Covid-19 era, and how to mitigate the negative consequences caused by tactile barriers in online reta...
First published at: Oct 20, 2022
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(1831.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220722.302
Foreign Economics & Management
, Vol. 44, Issue 10
, pp. 87 - 103
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