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Same Author Name Articles
【With the same author name:【吴琼琳】 Found 1 articles】
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MARKETING
| F270
A Research Review on Artificial Intelligence in Marketing
Lin Ziyun
,
Wu Qionglin
,
Cai Fengyan
Today, AI is playing an increasingly important role in optimizing marketing decisions, improving consumer experience, and establishing and maintaining customer relationship. Although resea...
First published at: Mar 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20200805.301
Foreign Economics & Management
, Vol. 43, Issue 03
, pp. 89 - 106
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Journal of Shanghai University of Finance and Economics
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