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【With the same author name:【卢泰宏】 Found 14 articles】     /Page   Order by:   Asce   Desc   
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50 Years of Consumer Behavior: Evolution and Overthrow
Lu Taihong
First published at: Jun 01, 2017
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doi:10.16538/j.cnki.fem.2017.06.003
Foreign Economics & Management, Vol. 39, Issue 06, pp. 23 - 38
  
价值网研究渊源与聚变效应探析
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Foreign Economics & Management, Vol. 34, Issue 01, pp. 65 - 73
  
营销管理的新趋势——绩效营销研究探析
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Foreign Economics & Management, Vol. 33, Issue 01, pp. 43 - 49
  
标志性品牌研究述评
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Foreign Economics & Management, Vol. 32, Issue 02, pp. 51 - 57
  
品牌原型的理论基础、研究回顾与展望
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Foreign Economics & Management, Vol. 32, Issue 01, pp. 41 - 49
  
公司品牌研究述评
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Foreign Economics & Management, Vol. 31, Issue 03, pp. 30 - 37
  
品牌理论里程碑探析
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Foreign Economics & Management, Vol. 31, Issue 01, pp. 32 - 42
  
品牌延伸反馈效应研究述评
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Foreign Economics & Management, Vol. 30, Issue 10, pp. 45 - 51
  
营销管理演进综述(续)
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Foreign Economics & Management, Vol. 30, Issue 03, pp. 34 - 42
  
消费者自我建构研究述评
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Foreign Economics & Management, Vol. 30, Issue 02, pp. 42 - 50
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