Articles with the same author name -- Department of Academic Journals, SUFE

MARKETING | F270

Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives

Wu Yi, He Jiaxun

With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220808.301

Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103

MARKETING | F270

A Research on Global Consumer Culture: Progress, Review and Prospects

Huang Haiyang, He Jiaxun

Under the background of the combination of globalization and anti-globalization, many Chinese brands try to go to the global market with the purpose of achieving brand breakout. Compared w...

First published at: May 20, 2022

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doi:10.16538/j.cnki.fem.20220323.301

Foreign Economics & Management, Vol. 44, Issue 05, pp. 98 - 113

| F270

Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review

He Jiaxun, Wu Yi

In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...

First published at: May 01, 2020

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doi:10.16538/j.cnki.fem.20200203.303

Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16

| F270

Integrating Global Elements: A Research on Consumers’ Attitudes toward Global Consumer Culture Positioning for Chinese Brands

Huang Haiyang, He Jiaxun, Zhu Liangjie

In the Chinese market, with the profound influence of global consumer culture, more and more companies try to associate their brands with globally accepted languages, aesthetic styles, and...

First published at: May 01, 2019

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doi:10.16538/j.cnki.fem.2019.05.002

Foreign Economics & Management, Vol. 41, Issue 05, pp. 17 - 30

| F270

Incorporating Chinese Elements：On the Effect of Culture Identity on Purchasing Likelihood of Global Brands’ Products

Huang Haiyang, He Jiaxun

Taking global brands’ products incorporating Chinese elements as test objects, this paper explores the effect of culture identity on purchasing likelihood in Chinese market. Empirical res...

First published at: Apr 01, 2017

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doi:10.16538/j.cnki.fem.2017.04.007

Foreign Economics & Management, Vol. 39, Issue 04, pp. 84 - 97

| F270

Global Brand Equity: Conceptualization, Measurement and Influencing Factors

Wu Yi, He Jiaxun

Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...

First published at: Jan 20, 2017

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doi:10.16538/j.cnki.fem.2017.01.003

Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67

整体型—分析型认知方式理论及其消费者行为学应用研究现状评介

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Foreign Economics & Management, Vol. 34, Issue 04, pp. 39 - 46

企业市场品牌资产理论与实证研究评析

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Foreign Economics & Management, Vol. 30, Issue 03, pp. 43 - 52

消费行为代际影响与品牌资产传承研究述评

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Foreign Economics & Management, Vol. 29, Issue 05, pp. 47 - 53

品牌资产测量的社会心理学视角研究评介

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Foreign Economics & Management, Vol. 28, Issue 04, pp. 48 - 52