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Same Author Name Articles
【With the same author name:【Ye Xingxing】 Found 1 articles】
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MARKETING
| F270
A Review of Research on Stereotypes about Disadvantaged Groups in the Marketing Field and Prospects
Liu Wumei
,
Ye Xingxing
,
Liu Wei
Stereotypes about disadvantaged groups are prevalent in the consumer market, hindering these groups from obtaining fair rights and opportunities. Given the differences among various disadv...
First published at: Mar 20, 2026
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ESI
doi:
10.16538/j.cnki.fem.20251130.302
Foreign Economics & Management
, Vol. 48, Issue 03
, pp. 97 - 116
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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