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【With the same author name:【Yang Chen】 Found 2 articles】 /Page Order by: Asce Desc

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ENTREPRENEURSHIP RESEARCH | F270

How does Entrepreneurial Learning Empower Returnee Entrepreneurship?

Li Zhigang, Yang Chen, Liu Zhen, et al

This study investigates how entrepreneurial learning empowers returnee entrepreneurs to overcome challenges and drive venture development, drawing on the entrepreneurial learning theory an...

First published at: May 20, 2025

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doi:10.16538/j.cnki.fem.20241118.401

Foreign Economics & Management, Vol. 47, Issue 05, pp. 82 - 99

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

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Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

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