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Same Author Name Articles
【With the same author name:【Xu Yifan】 Found 1 articles】
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MARKETING
| F270
The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism
Jiang Lianxiong
,
Lan Ziyuan
,
Xu Yifan
, et al
How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...
First published at: Nov 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220815.301
Foreign Economics & Management
, Vol. 44, Issue 11
, pp. 3 - 28
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Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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