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【With the same author name:【Wu Yi】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives
Wu Yi, He Jiaxun
First published at: Apr 20, 2023
View: HTML | PDF | Download PDF(683.0 KB) | ESI
doi:10.16538/j.cnki.fem.20220808.301
Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103
    |  F270
Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review
He Jiaxun, Wu Yi
First published at: May 01, 2020
View: HTML | PDF | Download PDF(617.3 KB) | ESI
doi:10.16538/j.cnki.fem.20200203.303
Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16
    |  F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
First published at: Jan 20, 2017
View: HTML | PDF | Download PDF(1230.9 KB) | ESI
doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67
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