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Home  >  Same Author Name Articles
【With the same author name:【Wu Yi】 Found 2 articles】     /Page   Order by:   Asce   Desc   
Select all:    Export Citations as: For   
    |  F270
Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review
He Jiaxun, Wu Yi
In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...
First published at: May 01, 2020
View: HTML | PDF | Download PDF(617.3 KB) | ESI
doi:10.16538/j.cnki.fem.20200203.303
Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16
    |  F270
Global Brand Equity: Conceptualization, Measurement and Influencing Factors
Wu Yi, He Jiaxun
Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...
First published at: Jan 20, 2017
View: HTML | PDF | Download PDF(1230.9 KB) | ESI
doi:10.16538/j.cnki.fem.2017.01.003
Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67

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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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