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【With the same author name:【Wu Yi】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Nation Brand Equity: Three Perspectives of Conceptualization and Integrative Review

He Jiaxun, Wu Yi

In recent years, the importance of nation branding has gained increasing notice both from academia and practitioners. Adapting classical consumer-based brand equity theories to nation bran...

First published at: May 01, 2020

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doi:10.16538/j.cnki.fem.20200203.303

Foreign Economics & Management, Vol. 42, Issue 05, pp. 3 - 16

| F270

Global Brand Equity: Conceptualization, Measurement and Influencing Factors

Wu Yi, He Jiaxun

Global brand equity reflects the value sources that differentiate global brands from other common brands, which is an important research topic recently concerned by international academia ...

First published at: Jan 20, 2017

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doi:10.16538/j.cnki.fem.2017.01.003

Foreign Economics & Management, Vol. 39, Issue 01, pp. 29 - 41,67

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