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【With the same author name:【Wei Haiying】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference

Wei Haiying, Yu Xiaomin, Liu Qian

Rituals are valuable and symbolic activities that are increasingly becoming a tool not only for consumers to add color to their lives, but also as a novel marketing tool that is becoming a...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20220226.301

Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105

MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

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