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【With the same author name:【Sun Yongbo】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Employee Training, Job Crafting, and Proactive Behaviors: The Moderating Role of the Task Context

Sun Yongbo, Hu Xiaojuan, Ding Yixin

Initiative plays an important role in adapting to diverse and complex tasks and increasing their flexibility and innovation for employees. Academics believe that proactive behaviors are th...

First published at: Jan 01, 2020

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doi:10.16538/j.cnki.fem.20190926.011

Foreign Economics & Management, Vol. 42, Issue 01, pp. 70 - 84

| F270

Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity

Sun Yongbo, Ding Yixin, Wang Yong

The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...

First published at: Apr 01, 2018

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doi:10.16538/j.cnki.fem.2018.04.010

Foreign Economics & Management, Vol. 40, Issue 04, pp. 125 - 139

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