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【With the same author name:【周小榆】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images

Leng Xionghui, Zhou Xiaoyu

How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230421.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 118 - 136

MARKETING | F270

Is It Possible to Empathize with the Untouchable? Tactile Compensation Effect of Online Product Metaphorical Text Description

Leng Xionghui, Zhou Xiaoyu, Xiong Li

Non-contact consumption will gradually become the main form of consumption in the post-Covid-19 era, and how to mitigate the negative consequences caused by tactile barriers in online reta...

First published at: Oct 20, 2022

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doi:10.16538/j.cnki.fem.20220722.302

Foreign Economics & Management, Vol. 44, Issue 10, pp. 87 - 103

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