The Reasons for Voice Endorsement:Research Based on Persuasion Theory

Zhang Long, Li Xiang

Foreign Economics & Management Vol. 38, Issue 09, pp. 80 - 92 (2016)  DOI:10.16538/j.cnki.fem.2016.09.006

Abstract

The voice endorsement from managers has impacts on subsequent employee voice behavior and organizational changes. Drawing on the persuasion theory,this paper firstly points out that voice persuasiveness is an important factor affecting voice endorsement. It then builds a persuasion process model of voice endorsement and argues that the voice persuasiveness is mainly embodied in four aspects,namely voice sources,information,context and managers. It next elaborates the effect of some specific factors closely related to these four aspects,i.e.,employees' in-group membership, expertise & trustworthiness,voice framing,evidence & solution provided,voice timing, organizational norms & power distance,and managers' affect & cognition,on voice endorsement. It helps to deeply understand the consequences of employee voice,and provides reference significance for the research on the formation mechanism of voice endorsement.

Keywords

employee voice; voice endorsement; persuasion theory; process model; persuasiveness