消费者创新的结构及内在机理研究
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外国经济与管理 2009 年 第 31 卷第 03 期, 页码：38 - 45
摘要
参考文献
摘要
有关消费者创新与新产品采用行为之间关系的研究表明,两者的关系并不确定,但有关这种不确定关系原因的探讨,即有关两者之间的影响路径和作用机理的研究,却明显不足。本文试图在分析消费者创新结构的基础上探讨两者之间的作用机理,进而描绘它们之间的不同作用路径。本文的结论表明:消费者创新是一个包括个性特质(一般性创新与特定性创新)和行为表现(替代性创新与实际性创新)两个构面的构念;特定性创新和替代性创新对一般性创新与实际性创新之间的关系具有中介作用,感知风险和新产品属性对两者之间的关系具有调节作用;中介作用和调节作用的存在是造成两者间关系不确定的主要原因。
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[2]Steenkamp,J E M,and Gielens,K.Consumer and market drivers of the trial probability of new consumer packaged goods[J].Jour-nal of Marketing,2003,30(4):368-384.
[3]Foxall,G R,and Goldsmith,R.Personality and consumer research:Another look[J].Journal of the Market Research Society,1988,30(2):111-125.
[4]Goldsmith,R E,Freiden,J B,and Eastman,J K.The generality/specificity issue in consumer innovativeness research[J].Techno-vation,2003,15(10):601-612.
[5]Im,S,Bayus,B L,and Mason,C H.An empirical study of innate consumer innovativeness,personal characteristics andnew-product adoption behavior[J].Journal of the Academy of Marketing Science,2003,31(12):61-73.
[6]Venkatraman,M P,and Price,L L.Differentiating between cognitive and sensory innovativeness[J].Journal of Business Research,1990,20(6):293-315.
[7]Steenkamp,J E M,Hofstede,F,and Wedel,F.A cross-national investigation into the individual and national cultural antecedents ofconsumer innovativeness[J].Journal of Marketing,1999,63(2):55-69.
[8]Midgley,D F,and Dowling,G R.Innovativeness:The concept and its measurement[J].Journal of Consumer Research,1978,4(4):229-242.
[9]Goldsmith,R E,and Foxall,G R.The measurement of innovativeness[A].in L V Shavinina(Ed.).The international handbook oninnovation[C].Kidlington,Oxford:Elsevier Science,2003:321-330.
[10]Roehrich,G.Consumer innovativeness:Concepts and measurements[J].Journal of Business Research,2004,57(6):671-677.
[11]Mowen,J C.The 3M model of motivation and personality[M].New York:Kluwer Academic Publisher,1999.
[12]Goldsmith,R E,and Hofacker,C E.Measuring consumer innovativeness[J].Journal of the Academy of Marketing Science,1991,19(3):209-221.
[13]Roehrich,G,Florence,P V,and Ferrandi,J M.An exploration of the relationships between innate innovativeness and domain spe-cific innovativeness[R].Série Recherche,l’UniversitéPierre Mendès-France,2002.
[14]Midgley,D F,and Dowling,G R.A longitudinal study of product form innovation:The interaction between predisposition and socialmessages[J].Journal of Consumer Research,1993,19(4):611-625.
[15]Hirschman,E C.Innovativeness,novelty seeking and consumer creativity[J].Journal of Consumer Research,1980,7(12):289-295.
[16]Rogers,E M.Diffusion of innovation[M].New York:The Free Press,2003.
[17]Foxall,G R.Cognitive styles of consumer initiators[J].Technovation,1995,15(5):269-288.
[18]Raju,P S.Optimum stimulation level:Its relationship to personality,demographics,and exploratory behavior[J].Journal of Con-sumer Research,1980,7(3):272-282.
[19]Foxall,G R.Consumer innovativeness:Novelty seeking,creativity and cognitive style[A].in E C Hirschman,and J N Sheth(Eds.).Research in consumer behavior(Vol.3)[C].Greenwich,CT:JAI Press,1988:79-113.
[20]Murray,K B.A test of services marketing theory:Consumer information acquisition activities[J].Journal of Marketing,1991,55(1):10-25.
引用本文
刘石兰. 消费者创新的结构及内在机理研究[J]. 外国经济与管理, 2009, 31(3): 38–45.
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