供应链混合渠道分销研究述评
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外国经济与管理 2008 年 第 30 卷第 09 期, 页码：22 - 27
摘要
参考文献
摘要
企业在通过传统渠道销售商品的同时选择网络渠道直销商品的混合渠道分销模式,给供应链管理带来了挑战,同时也为学术界提出了新的研究课题。本文在梳理相关文献的基础上,分析了混合渠道分销模式下渠道冲突产生的原因及影响,探讨了价格竞争及相应的协调机制,阐述了混合渠道分销对库存决策变量的影响,并对相关研究的主要假设和外部环境进行了归纳。最后,本文对供应链混合渠道分销研究进行了总结,并讨论了扩展研究的方向。
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[2]Wei-Yu Kevin Chiang,and J Hess.Direct marketing,indirect profits:A strategic analysis of dual-channel supply-chain design[J]. Management Science,2003,49(1):1-20.
[3]Kevin L Webb.Managing channels of distribution in the age of electronic commerce[J].Industrial Marketing Management,2002,31:95-102.
[4]Tsay,A,and Agrawal,N.Channel conflict and coordination:An investigation of supply chain design[R].Working Paper,Leavey School of Business,Santa Clara University,Santa Clara,CA,1999.
[5]Fernando Bernstein,J ing-Sheng Song,and Xiaona Zheng.“Bricks-and-mortar”vs.“clicks-and-mortar”:An equilibrium analysis[J].Eu- ropean Journal of Operational Research,2008,187(3):671-690.
[6]Kyle Cattani,Weodell Gilland,Hans Sebastian Heese,and Jayashankar Swaminathan.Boiling frogs:Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J].Production and Operations Management,2006,15(1):40-56.
[7]Brynjolfsson,E,and Smith,M D.Frictionless commerce?A comparison of Internet and conventional retailers[J].Management Science, 2000,46(4):563-585.
[8]Clemons,E K,Hann,I-H,and Hitt,L M.Price dispersion and differentiation in online travel:An empirical investigation[J].Manage- ment Science,2002,48(4):534-549.
[9]Tsay,A,and N Agrawal.Channel conflict and coordination in the e-commerce age[J].Production and Operations Management,2004, 13(1):93-110.
[10]Lal,R,and Sarvary,M.When and how is the internet likely to decrease price competition[J].Marketing Science,1996,18(4):485-503.
[11]Dong-Qing Yao,and John J Liu.Competitive pricing of mixed retail and e-tail distribution channels[J].Omega,2005,33:235-247.
[12]Hisashi Kurata,Dong-Qing Yao,and John J Liu.Pricing policies under direct vs.indirect channel competition and national vs.store brand competition[J].European Journal of Operational Research,2007,180:262-281.
[13]Boyaci,T.Competitive stocking and coordination in a multi-channel distribution system[J].IIE Transactions,2005,37:407-427.
[14]Qin Geng,and Suman Mallik.Inventory competition and allocation in a multi-channel distribution system[J].European Journal of Op- erational Research,2007,182:704-729.
[15]Wei-Yu Kevin Chiang,and George E Monahan.Managing inventories in a two-echelon dual-channel supply chain[J].European Jour- nal of Operational Research,2005,162:325-341.
[16]Aydin Alptekinoglu,and Christopher S Tang.A model for analyzing multi-channel distribution systems[J].European Journal of Op- erational Research,2005,163:802-824.
[17]Aussadavut Dumrongsiri,Ming Fan,Apurva Jain,and Kamran Moinzadeh.A supply chain model with direct and retail channels[J]. European Journal of Operational Research,2006,187(3):691-718.
[18]Elliot Bendoly,Doug Blocher,Kurt M Bretthauer,and M A V enkataramanan.Service and cost benefits through clicks-and-mortar integration: Implications for the centralization/decentralization debate[J].European Journal of Operational Research,2007,180:426-442.
[19]Ralf W Saifert,Ulrich W Thonemann,and Marcel A Sieke.Integrating direct and indirect sales channels under decentralized decision -making[J].International Journal of Production Economics,2006,103:209-229.
引用本文
郭春荣, 陈功玉, 钟祖昌. 供应链混合渠道分销研究述评[J]. 外国经济与管理, 2008, 30(9): 22–27.
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