消费者电子商务采纳行为实证研究综述
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外国经济与管理 2008 年 第 30 卷第 05 期, 页码：48 - 55
摘要
参考文献
摘要
本文从电子商务特征出发,综合社会文化、电子商务情境、电子商务模式、商家服务、消费者采纳行为和相关调节因素六个部分,构建了消费者电子商务采纳行为分析框架;在此基础上结合广泛的文献检索,通过简要回顾61篇实证研究文献,详细评述了有关社会文化、电子商务渠道、电子商务商家与消费者电子商务采纳行为关系的研究,并综合研究现状与分析框架,总结了当前的主要研究成果,指出了欠缺的研究领域和未来的相关研究方向。
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[14]Moe,W W.Buying,searching,or browsing:Differentiating between online shoppers usingin-store navigational click-streamdata[J].Journal of Consumer Psychology,2003,13(1&2):29-39.
[15]Wells,William D.Psychographics:Acritical review[J].Journal of Marketing Research,1975,12(2):196-213.
[16]Peterson,Robert A,Balasubramanian,Sridhar,and Bronnenberg,Bart J.Exploring thei mplications of the Internet for consumer mar-keting[J].Journal of the Academy of Marketing Science,1997,25(4):329-346.
[17]Hahn,J,and Kauff man,RJ.Information foragingin Internet-based selling:Asystems design value assessment framework[A].in MShaw(Ed.).E-business management:Integration of Webtechnologies with business models[C].New York:Kluwer Academic Publish-ers,2002:195-230.
[2]Sackmann,Sonja A.Culture and subcultures:An analysis of organizational knowledge[J].Administrative Science Quarterly,1992,37(1):140-161.
[3]Schein,E H.Howculture forms,develops and changes[A].in Ralph H Kil mann,et al(Eds.).Gaining control of the corporate culture[C].San Francisco:Jossey-Bass,1985:17-43.
[4]Leidner,Dorothy E,and Kayworth,Ti mothy.A review of culture in information systems research:Toward a theory of informationtechnology culture conflict[J].MIS Quarterly,2006,30(2):357-399.
[5]Wu,Jen-Her,and Hisa,Tzyh-Lih.Analysis of E-commerce innovation and i mpact:A hypercube model[J].Electronic Commerce Re-search&Applications,2004,3(4):389-404.
[6]Galanxhi-Janaqi,Holtjona,and Fui-Hoon Nah,Fiona.U-commerce:Emerging trends and researchissues[J].Industrial Management&Data Systems,2004,104(9):744-755.
[7]Laudon,K C,and Traver,C.E-commerce:Business,technology,society[M].Boston,MA:Addison Wesley,2002.
[8]Siau,Keng,and Shen,Zixing.Building customer trust in mobile commerce[J].Communications of the ACM,2003,46(4):91-94.
[9]Siau,Keng.Relationship construct in modeling information systems:Identifying relationships based on relation element theory[J].Journal of Database Management,2004,15(3):1-5.
[10]Collier,Joel E,and Bienstock,Carol C.Howdo customers judge qualityin an E-tailor?[J].MITSloan Management Review,2006,48(1):35-40.
[11]Pavlou,Paul A,and Fygenson,Mendel.Understanding and prediction electronic commerce adoption:An extension of the theory ofplanned behavior[J].MIS Quarterly,2006,30(1):115-143.
[12]Ajzen,I.The theory of planned behavior[J].Organizational Behavior&Human Decision Processes,1991,50(2):179-211.
[13]Wolfinbarger,M,and Gilly,MC.Shopping online for freedom,control,andfun[J].California Management Review,2001,43(2):34-55.
[14]Moe,W W.Buying,searching,or browsing:Differentiating between online shoppers usingin-store navigational click-streamdata[J].Journal of Consumer Psychology,2003,13(1&2):29-39.
[15]Wells,William D.Psychographics:Acritical review[J].Journal of Marketing Research,1975,12(2):196-213.
[16]Peterson,Robert A,Balasubramanian,Sridhar,and Bronnenberg,Bart J.Exploring thei mplications of the Internet for consumer mar-keting[J].Journal of the Academy of Marketing Science,1997,25(4):329-346.
[17]Hahn,J,and Kauff man,RJ.Information foragingin Internet-based selling:Asystems design value assessment framework[A].in MShaw(Ed.).E-business management:Integration of Webtechnologies with business models[C].New York:Kluwer Academic Publish-ers,2002:195-230.
引用本文
廖列法, 杨姝, 王刊良. 消费者电子商务采纳行为实证研究综述[J]. 外国经济与管理, 2008, 30(5): 48–55.
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