客户—供应商关系及其特性研究
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外国经济与管理 2001 年 第 23 卷第 03 期, 页码：22 - 25
摘要
参考文献
摘要
本文回顾了近年来国外有关客户—供应商关系的研究 ,对有关的研究方向进行分类 ,并进一步确定了客户—供应商关系的特性。不同的特性组合形成了形形色色的关系类型 ,企业应根据自身及客户和 (或 )供应商的状况 ,选择合适的关系类型。
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[2 ]BurdettK .,andColesMelvynG . Long -termPartnershipFormation :MarriageandEmployment [J] TheEconomicJour nal,1999,10 9(6 ) :80 7- 884.
[3]CannonJosephP .,andWilliamD .PerreaultJr. Buyer -SellerRelationshipsinBusinessMarkets [J] JournalofMarketingResearch ,1999,19(11) :439- 46 0 .
[4 ]GraysonK .,andT .Ambler.TheDarkSideofLong -termRelationshipsinMarketingServices[J] JournalofMarketingRe serach ,1999,19(2 ) :132 - 141.
[5 ]JongGjaltdeB .Nooteboom ,RobertW .Vossen ,SusanHelper ,andMariSako .HowLong -termSupplyRelationshipsWork[J] SOMThemeB :MarketingandNetworks,WorkingPaper,1999.
[6 ]NaudePeteandFrancisButtle .AssessingRelationshipQuality[J] IndustrialMarketingManagement,2 0 0 0 ,(2 9) :35 1- 36 1
引用本文
张珩, 黄培清. 客户—供应商关系及其特性研究[J]. 外国经济与管理, 2001, 23(3): 22–25.
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