基于价值三角形逻辑的商业模式概念模型研究
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外国经济与管理 2010 年 第 32 卷第 06 期, 页码：1 - 8
摘要
参考文献
摘要
本文在梳理商业模式最新研究文献的基础上,归纳了有关商业模式的三种基本观点,分析发现"价值三角形"框架有助于理解和透视商业模式中价值定义、价值创造与传递以及价值获取之间的逻辑关系,据此提出了商业模式的三维度概念模型。文章进一步运用"5W1H"分析工具对商业模式的概念模型进行了详细的分析,从而为商业模式设计提供了具体的思路。
[1]Amit,R,and Zott,C.Value creation in e-business[J].Strategic Management Journal,2001,22(6-7):493-520.
[2]Zott,C,and Amit,R.Business model design:An activity system perspective[J].Long Range Planning,2010,43(2-3):216-226.
[3]Santos,J,Spector,B,and van der Heyden,L.Toward a theory of business model innovation within incumbent firms[EB/OL].IN-SEAD Working Paper,2009.
[4]Itami,H,and Nishino,K.Killing two birds with one stone profit for now and learning for the future[J].Long Range Planning,2010,43(2-3):364-369.
[5]Schweizer,L.Concept and evolution of business models[J].Journal of General Management,2005,31(2):37-56.
[6]Timmers,P.Business models for electronic markets[J].Journal on Electronic Markets,1998,8(2):3-8.
[7]Chesbrough,H,and Rosenbloom,R S.The role of the business model in capturing value from innovation:Evidence from Xerox cor-poration’s technology spin-off companies[J].Industrial and Corporate Change,2002,11(3):529-555.
[8]Mahadevan,B.Business models for internet-based e-commerce:An anatomy[J].California Management Review,2000,42(4):55-69.
[9]Osterwalder,A,Pigneur,Y,and Tucci,C L.Clarifying business models:Origins,present,and future of the concept[J].Commu-nications of AIS,2005,15(5):751-775.
[10]Duboson-Torbay,M,Osterwalder,A,and Pigneur,Y.E-business model design,classification,and measurements[J].Thunder-bird International Business Review,2002,44(1):5-23.
[11]Teece,D.Business models,business strategy and innovation[J].Long Range Planning,2010,43(2-3):172-194.
[12]Johnson,M W,Christensen,C M,and Kagermann,H.Reinventing your business model[J].Harvard Business Review,2008,86(12):51-59.
[13]Hamel,G.Leading the revolution[M].Boston:Harvard Business School Press,2000.
[14]Magretta,J.Why business models matter[J].Harvard Business Review,2002,80(5):86-92.
[15]McGrath,R G.Business models:A discovery driven approach[J].Long Range Planning,2010,43(2-3):247-261.
[16]Doganova,L,and Eyquem-Renault,M.What do business models do:Innovation devices in technology entrepreneurship[J].Re-search Policy,2009,38(10):1 559-1 570.
[17]Pfeffer,J.Organizations and organization theory[M].Marshfield,MA:Pitman,1982.
[18]Shafer,S M,Smith,H J,and Linder,J C.The power of business models[J].Business Horizons,2005,48(3):199-207.
①王伟毅和李乾文(2005)、原磊(2007)以及王鑫鑫和王宗军(2009)等国内学者也对商业模式进行了研究,其中前两项研究对商业模式的概念进行了综述,但主要参考了Morris等(2003)对商业模式的分析思路。
②这里的“单位”是指执行价值活动的(组织内、外部的)任何个人或组织实体。这些单位之间通过活动间的联系建立关系(参见Santos等,2009)。
③例如,施乐公司最初想以“剃须刀—刀片”模式把914型复印机推向市场,但高昂的设备价格使这一模式缺乏竞争力。后来,该公司重新设计了盈利模式(采取租赁方式),结果大获成功(Chesbrough和Rosenbloom,2002)。新的盈利模式要求重新设计创造和传递价值的方式。
④这三个维度之间的关系与价值三角形中的三个维度间的关系是一致的,此处不再赘述。
⑤为了表达方便起见,这里的商业模式三个维度采用了线性陈述方式,三个维度间的彼此影响可以体现在“依据”(Why)一栏中。
[2]Zott,C,and Amit,R.Business model design:An activity system perspective[J].Long Range Planning,2010,43(2-3):216-226.
[3]Santos,J,Spector,B,and van der Heyden,L.Toward a theory of business model innovation within incumbent firms[EB/OL].IN-SEAD Working Paper,2009.
[4]Itami,H,and Nishino,K.Killing two birds with one stone profit for now and learning for the future[J].Long Range Planning,2010,43(2-3):364-369.
[5]Schweizer,L.Concept and evolution of business models[J].Journal of General Management,2005,31(2):37-56.
[6]Timmers,P.Business models for electronic markets[J].Journal on Electronic Markets,1998,8(2):3-8.
[7]Chesbrough,H,and Rosenbloom,R S.The role of the business model in capturing value from innovation:Evidence from Xerox cor-poration’s technology spin-off companies[J].Industrial and Corporate Change,2002,11(3):529-555.
[8]Mahadevan,B.Business models for internet-based e-commerce:An anatomy[J].California Management Review,2000,42(4):55-69.
[9]Osterwalder,A,Pigneur,Y,and Tucci,C L.Clarifying business models:Origins,present,and future of the concept[J].Commu-nications of AIS,2005,15(5):751-775.
[10]Duboson-Torbay,M,Osterwalder,A,and Pigneur,Y.E-business model design,classification,and measurements[J].Thunder-bird International Business Review,2002,44(1):5-23.
[11]Teece,D.Business models,business strategy and innovation[J].Long Range Planning,2010,43(2-3):172-194.
[12]Johnson,M W,Christensen,C M,and Kagermann,H.Reinventing your business model[J].Harvard Business Review,2008,86(12):51-59.
[13]Hamel,G.Leading the revolution[M].Boston:Harvard Business School Press,2000.
[14]Magretta,J.Why business models matter[J].Harvard Business Review,2002,80(5):86-92.
[15]McGrath,R G.Business models:A discovery driven approach[J].Long Range Planning,2010,43(2-3):247-261.
[16]Doganova,L,and Eyquem-Renault,M.What do business models do:Innovation devices in technology entrepreneurship[J].Re-search Policy,2009,38(10):1 559-1 570.
[17]Pfeffer,J.Organizations and organization theory[M].Marshfield,MA:Pitman,1982.
[18]Shafer,S M,Smith,H J,and Linder,J C.The power of business models[J].Business Horizons,2005,48(3):199-207.
①王伟毅和李乾文(2005)、原磊(2007)以及王鑫鑫和王宗军(2009)等国内学者也对商业模式进行了研究,其中前两项研究对商业模式的概念进行了综述,但主要参考了Morris等(2003)对商业模式的分析思路。
②这里的“单位”是指执行价值活动的(组织内、外部的)任何个人或组织实体。这些单位之间通过活动间的联系建立关系(参见Santos等,2009)。
③例如,施乐公司最初想以“剃须刀—刀片”模式把914型复印机推向市场,但高昂的设备价格使这一模式缺乏竞争力。后来,该公司重新设计了盈利模式(采取租赁方式),结果大获成功(Chesbrough和Rosenbloom,2002)。新的盈利模式要求重新设计创造和传递价值的方式。
④这三个维度之间的关系与价值三角形中的三个维度间的关系是一致的,此处不再赘述。
⑤为了表达方便起见,这里的商业模式三个维度采用了线性陈述方式,三个维度间的彼此影响可以体现在“依据”(Why)一栏中。
引用本文
张敬伟, 王迎军. 基于价值三角形逻辑的商业模式概念模型研究[J]. 外国经济与管理, 2010, 32(6): 1–8.
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