消费者行为研究新范式及基于行为主体的计算营销学评介
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外国经济与管理 2010 年 第 32 卷第 03 期, 页码：40 - 45
摘要
参考文献
摘要
消费者行为研究的实证主义与阐释主义两种基本范式针对消费者行为复杂性的分析存在明显不足,因此有必要引入复杂性科学研究范式。基于此,本文介绍了基于行为主体的计算营销学的基本概念,分析了基于行为主体的建模方法在模拟消费者行为复杂性方面的优势,对计算营销学的现有研究成果进行了梳理,并指出了未来的研究重点。
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①以上内容较多参考了晏国祥等的《论消费者行为研究范式的转向》一文,参见:晏国祥,方征.论消费者行为研究范式的转向[J].外国经济与管理,2006,28(1):54-59。
[2]Allenby,G,and Peter Rossi.Marketing models of consumer heterogeneity[J].Journal of Econometrics,1999,89(1-2):57-78.
[3]Manski,Charles F.Economic analysis of social interactions[J].Journal of Economic Perspectives,2000,14(3):115-136.
[4]Kahneman,D,and Tversky,A.Prospect theory:An analysis of decision under risk[J].Econometrica,1979,47(2):263-292.
[5]Hood,L.Agent-based modeling[R].Conference Proceedings:Greenhouse Beyond Kyoto,Issues,Opportunities and Challenges,31March-1 April,Canberra,Australia,1998.
[6]Twomey,P,and Cadman,R.Agent-based modeling of customer behaviorinthe telecoms and media markets[J].The Journal of Pol-icy,Regulation and Strategy for Telecommunications,2002,4(1):56-63.
[7]Jager,W,and Mosler,HJ.Si mulating human behavior for understanding and managing environmental dilemmas[J].Journal of So-cial Issues,2007,63(1):97-116.
[8]Edmonds,B.Gossip,sexual recombination and the El Farol bar:Modeling the emergence of heterogeneity[J].Journal of ArtificialSocieties and Social Si mulation,1999,2(3):1-21.
[9]Ben Said,et al.Multi-agent si mulation of a virtual consumer population in a competitive market[R].Seventh Scandinavian Confer-ence on Artificial Intelligence,2001.
[10]Ben Said,et al.Multi-agent based si mulation of consumer behavior:Towards a new marketing approach[R].MODSI M,2002.
[11]Janssen,M A,and Jager,W.Fashions,habits and changing preferences:Si mulation of psychological factors affecting market dy-namics[J].Journal of Economic Psychology,2001,22(6):745-772.
[12]Janssen,M A,and Jager,W.Si mulating market dynamics:Interactions between consumer psychology and social networks[J].Ar-tificial Life,2003,9(4):343-356.
[13]Delre,S A,Jager,W,and Janssen,MA.Diffusion dynamicsin small-world networks with heterogeneous consumers[J].Computa-tional&Mathematical Organization Theory,2007,13(2):185-202.
[14]Banathy,B A.An information typology for the understanding of social systems[J].Systems Research and Behavioural Science,1999,16(6):479-494.
[15]Jager,W,and Mosler,HJ.Si mulating human behavior for understanding and managing environmental dilemmas[J].Journal of So-cial Issues,2007,63(1):97-116.
[16]Delre,S A,Broekhuizen,T L J,and Jager,W.The effect of social influence on market inequalities in the motion picture industry[J].Advances in Complex Systems,2008,11(2):273-283.
[17]Edmonds,B,and Moss,S J.Modeling bounded rationality using evolutionary techniques[R].Lecture Notesin Computer Science,1997.
[18]Deffuant,G,and Huet,S.Propagation effect of filteringincongruent information[J].Journal of Business Research,2007,60(8):816-825.
[19]Friedman,D,and R Abraham.Landscape dynamics and conspicuous consumption[EB/OL].http://www.vismath.org/research/landscapedyn/articles/Tucson4.pd,2004.
[20]Friedman,D,and D Ostrov.Conspicuous consumption dynamics[J].Games and Economic Behavior,2008,64(1):121-145.
①以上内容较多参考了晏国祥等的《论消费者行为研究范式的转向》一文,参见:晏国祥,方征.论消费者行为研究范式的转向[J].外国经济与管理,2006,28(1):54-59。
引用本文
张浩, 王永贵. 消费者行为研究新范式及基于行为主体的计算营销学评介[J]. 外国经济与管理, 2010, 32(3): 40–45.
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