消费者视角的网络零售地域影响因素研究综述
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外国经济与管理 2013 年 第 35 卷第 08 期, 页码：63 - 70
摘要
参考文献
摘要
网络零售一直都被认为不受传统零售商圈限制,拥有无限的潜在顾客。然而近年来,越来越多的学者发现,和传统零售一样,网络零售商能够吸引到的实际顾客数量依旧在很大程度上受消费者所在地域位置的影响。有鉴于此,本文聚焦于消费者视角,基于消费者渠道迁徙理论、社会互动理论和长尾理论,综述了目前国内外关于网络零售地域影响因素的研究成果,并相应地总结了现有研究针对相关影响因素给网络零售企业提出的营销策略建议,最后展望了该领域的未来研究方向,以期为相关研究和管理实践提供借鉴。
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[7]Brynjolfsson E and Smith M D.Frictionless commerce?A comparison of internet and conventional retailers[J].Manage-ment Science,2000,46(4):563-585.
[8]Brynjolfsson E,et al.From niches to riches:The anatomy of the long tail[J].MIT Sloan Managment Review,2006,47(4):67-71.
[9]Brynjolfsson E,et al.Battle of the retail channels:How pro-duct selection and geography drive cross-channel competition[J].Management Science,2009,55(11):1755-1765.
[10]Burkitt L.China’s web takes on a luxury look[EB/OL].http://www.wsj.com,2012.
[11]Chen Y B,et al.Online social interactions:A natural experi-ment on word of mouth versus observational learning[J].Journal of Marketing Research,2011,48(2):238-254.
[12]Chen Y X,et al.Accounting profits versus marketing prof-its:A relevant metric for category management[J].Manage-ment Science,1999,18(3):208-229.
[13]Choi J,et al.Spatio-temporal analysis of imitation behavior across new buyers at an online grocery retailer[J].Journal of Marketing Research,2010,47(1):65-79.
[14]Choi J and Bell D.Preference minorities and the Internet[J].Journal of Marketing Research,2011,48(4):670-682.
[15]Choi J,et al.Traditional and IS-enabled customer acquisition on the internet[J].Management Science,2012,58(4):754-769.
[16]Forman C,et al.Competition between local and electronic markets:How the benefit of buying online depends on where you live[J].Management Science,2009,55(1):47-57.
[17]Fotheringham S A.Consumer store choice and choice set definition[J].Management Science,1988,7(3):299-310.
[18]Ghose A,et al.How is the mobile internet different?Search costs and local activities[EB/OL].Information Systems Re-search,http://dx.doi.org/10.1287/isre.1120.0453,2011.
[19]Godes D,et al.The firm’s management of social interactions[J].Marketing Letters,2005,16(4):415-428.
[20]Godes D and Mayzlin D.Firm-created word-of-mouth communi-cation:Evidence from a field test[J].Management Science,2009,28(4):721-739.
[21]Goolsbee A.In a world without borders:The impact of taxes on internet commerce[J].Quarterly Journal of Economics,2000,115(2):561-576.
[22]Huff D F.Defining and estimating a trading area[J].Jour-nal of Marketing,1964,28(3):34-38.
[23]Lee J and Bell D.Social learning and trail on the internet[R].Working Paper,Wharton School,2012.
[24]Thomas J S and Sullivan U Y.Managing marketing commu-nications with multichannel customers[J].Journal of Marke-ting,2005,69(4):239-251.
[25]涂红伟,周星.消费者渠道迁徙行为研究评介与展望[J].外国经济与管理,2011,(6):42-49.
引用本文
吕玉明, 吕庆华. 消费者视角的网络零售地域影响因素研究综述[J]. 外国经济与管理, 2013, 35(8): 63–70.
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