众筹平台的双边市场性质与竞争策略:分析框架及研究进展
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外国经济与管理 2015 年 第 37 卷第 11 期, 页码：15 - 24
摘要
参考文献
摘要
本文基于平台经济学的基本理论,以满足双边市场性质的三个条件为主线,对众筹平台的性质作了界定并提供了经验证据。在此基础上,从价格竞争和非价格竞争角度对众筹平台的竞争策略展开讨论,并就竞争所导致的负外部性及管控机制对最新研究进展进行了评述,从而构建了众筹平台双边市场性质的分析框架。文章通过对文献的梳理,分析了现有研究的局限,并从众筹平台双边性质的实证检验、竞争策略的动态演进以及管控的变革等三个方面指出了未来研究方向。
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[36] Weyl E G.A price theory of multi-sided platforms[J].The American Economic Review,2010,100(4):1642-1672.
[37] Wright J.One-sided logic in two-sided markets[J].Review of Network Economics,2004,3(1):44-64.
[38] Zhang J and Liu P.Rational herding in microloan markets[J].Management Science,2012,58(5):892-912.
[39] Zheng H,et al.The role of multidimensional social capital in crowdfunding: A comparative study in China and US[J].Information & Management,2014,51(4):488-496.
[40] 郭新茹,韩顺法,李丽娜.基于双边市场理论的众筹平台竞争行为及策略[J].江西社会科学, 2014,(7):79-84.
[41] 何佳琪,田静.我国P2P网络借贷异化模式及法律监管探析[J].浙江金融,2015,(5):4-9.
[42] 黄玲,周勤.创意众筹的异质性融资激励与自反馈机制设计研究[J].中国工业经济,2014,(7):135-147.
[43] 纪汉霖.用户部分多归属条件下的双边市场定价策略[J].系统工程理论与实践,2011,31(1):75-83.
[44] 李延喜,吴笛,肖峰雷,姚宏.声誉理论研究述评[J].管理评论,2010,22(10):3-11.
[45] 尚秀芬,陈宏民.双边市场特征的企业竞争策略与规制研究综述[J].产业经济研究,2009,(4):89-94.
[46] 汪旭晖,张其林.平台型网络市场"平台—政府"双元管理范式研究[J].中国工业经济, 2015,(3):135-147.
[47] 徐晋,张祥建.平台经济学初探[J].中国工业经济,2006,(5):40-47.
[48] 杨东.互联网金融的法律规制——基于信息工具的视角[J].中国社会科学,2015,(4):107-206.
[2] Agrawal A K,et al.Some simple economics of crowdfunding[R].Working paper,National Bureau of Economic Research,2013.
[3] Ahlers G K,et al.Signaling in equity crowdfunding[R].Working paper,Social Science Research Network,2012.
[4] Armstrong M.Competition in two-sided markets[J].The RAND Journal of Economics,2006,37(3):668-691.
[5] Belleflamme P and Lambert T.Crowdfunding:Some empirical findings and microeconomic underpinnings[R].Working paper,Social Science Research Network,2014.
[6] Belleflamme P,et al.Crowdfunding: An industrial organization perspective[R].Working Paper,2010.
[7] Belleflamme P,et al.Crowdfunding: Tapping the right crowd[J].Journal of Business Venturing,2014,29(5):585-609.
[8] Brabham D C.Crowdsourcing as a model for problem solving an introduction and cases[J].Convergence: The International Journal of Research into New Media Technologies,2008,14(1):75-90.
[9] Brydon J,et al.Private equity crowdfunding[J].SUS6175: Capital Markets,SP12,San Francisco,2012:1-21.
[10] Cabral L.Reputation on the internet[J].The Oxford Handbook of the Digital Economy,2012:343-354.
[11] Cumming D J and Johan S.Demand driven securities regulation: Evidence from crowdfunding[R].Working Paper,Social Science Research Network,2013.
[12] Cumming D J,et al.Crowdfunding models: Keep-it-all vs.all-or-nothing[R].Working Paper,Social Science Research Network,2014.
[13] Ellman M and Hurkens S.Optimal crowdfunding design[R].Working Paper,Social Science Research Network,2014.
[14] Evans D.The antitrust economics of multi-sided platform markets[J].Yale Journal of Regulation,2003,20(2):325-381.
[15] Evans D.Platform economics: Essays on multi-sided businesses[M].Competition Policy International,2011.
[16] Evans D and Schmalensee R.The antitrust analysis of multi-sided platform businesses[R].Working Paper,National Bureau of Economic Research,2013.
[17] Fombrun C and Van Riel C.The reputational landscape[J].Corporate reputation review,1997,(1):5-13.
[18] Gerber E M,et al.Crowdfunding: Why people are motivated to post and fund projects on crowdfunding platforms[R].Working Paper,Northwestern University,2012.
[19] Hagiu A.Two-sided platforms: Product variety and pricing structures[J].Journal of Economics & Management Strategy,2009,18(4):1011-1043.
[20] Hornuf L and Schwienbacher A.Which securities regulation promotes crowdinvesting?[R].Working Paper,Social Science Research Network,2014.
[21] Howe J.The rise of crowdsourcing[J].Wired Magazine,2006,14(6):1-5.
[22] Ingram C,et al.Solving the puzzle of crowdfunding: Where technology affordances and institutional entrepreneurship collide,2014[C].IEEE,2014: 4556-4566.
[23] Kleemann F,et al.Un (der) paid innovators: The commercial utiliza-tion of consumer work through crowdsourcing[J].Science,Technology & Innovation Studies,2008,4(1):5-26.
[24] Kuppuswamy V and Bayus B L.Crowdfunding creative ideas: The dynamics of projects backers in Kickstarter[R].Working Paper,SSRN Electronic Journal,2013.
[25] Lee S and Persson P.Financing from family and friends[R].Working Paper,AEA Meeting and the Research Institute for Industrial Economics,2012.
[26] Lehner O M.Crowdfunding social ventures: A model and research agenda[J].Venture Capital,2013,15(3):289-311.
[27] Mollick E.The dynamics of crowdfunding: An exploratory study[J].Journal of Business Venturing,2014,29(1):1-16.
[28] Morduch J.The microfinance promise[J].Journal of Economic Literature,1999,37(4):1569-1614.
[29] Parrino R J and Romeo P J.Jobs act eases securities-law regulation of smaller companies[J].Journal of Investment Compliance,2012,13(3):27-35.
[30] Poolsombat R and Vernasca G.Partial multihoming in two-sided markets[R].Working Paper,University of York,2006.
[31] Rochet J C and Tirole J.Defining two-sided markets[R].Working Paper,IDEI University of Toulouse,2004.
[32] Rochet J C and Tirole J.Two-sided markets: A progress report[J].The RAND Journal of Economics,2006,37(3):645-667.
[33] Rubinton B J.Crowdfunding: Disintermediated investment banking[R].MPRA Paper,2011.
[34] Sannajust A,et al.Crowdfunding in france: A new revolution?[R].Working Paper,IPAG Business School,2014.
[35] Strausz R.Crowdfunding,demand uncertainty,and moral hazard-A mechanism design approach[R].Working Paper,Humboldt University,2015.
[36] Weyl E G.A price theory of multi-sided platforms[J].The American Economic Review,2010,100(4):1642-1672.
[37] Wright J.One-sided logic in two-sided markets[J].Review of Network Economics,2004,3(1):44-64.
[38] Zhang J and Liu P.Rational herding in microloan markets[J].Management Science,2012,58(5):892-912.
[39] Zheng H,et al.The role of multidimensional social capital in crowdfunding: A comparative study in China and US[J].Information & Management,2014,51(4):488-496.
[40] 郭新茹,韩顺法,李丽娜.基于双边市场理论的众筹平台竞争行为及策略[J].江西社会科学, 2014,(7):79-84.
[41] 何佳琪,田静.我国P2P网络借贷异化模式及法律监管探析[J].浙江金融,2015,(5):4-9.
[42] 黄玲,周勤.创意众筹的异质性融资激励与自反馈机制设计研究[J].中国工业经济,2014,(7):135-147.
[43] 纪汉霖.用户部分多归属条件下的双边市场定价策略[J].系统工程理论与实践,2011,31(1):75-83.
[44] 李延喜,吴笛,肖峰雷,姚宏.声誉理论研究述评[J].管理评论,2010,22(10):3-11.
[45] 尚秀芬,陈宏民.双边市场特征的企业竞争策略与规制研究综述[J].产业经济研究,2009,(4):89-94.
[46] 汪旭晖,张其林.平台型网络市场"平台—政府"双元管理范式研究[J].中国工业经济, 2015,(3):135-147.
[47] 徐晋,张祥建.平台经济学初探[J].中国工业经济,2006,(5):40-47.
[48] 杨东.互联网金融的法律规制——基于信息工具的视角[J].中国社会科学,2015,(4):107-206.
引用本文
黄玲, 周勤, 岳中刚. 众筹平台的双边市场性质与竞争策略:分析框架及研究进展[J]. 外国经济与管理, 2015, 37(11): 15–24.
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