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9676用户生成内容指用户在社交媒体、电商网站、在线问答社区等平台上发表的文字、图片、音频、视频等各种形式的内容。用户生成内容对消费者决策、平台定位等都至关重要，但是目前很多平台面临用户生成内容不足或贡献不大的局面，为了激励用户创造内容，平台或企业采用了多种激励方式，各激励方式的效果成为学术界一个重要的研究主题。本文对现有的用户生成内容激励机制文献进行了梳理，首先概述了用户生成内容的概念及分类；然后从经济激励、非经济激励和联合激励三个维度对已有文献进行了综述，总结了影响激励效果的因素及各种激励方式的优点和不足；最后从经济激励形式的拓展、引入惩罚机制和多平台联合激励等角度展望了未来的研究方向，希望为未来的研究提供基础和新思路，并帮助企业和平台制定合适的激励政策。
用户生成内容激励机制研究综述及展望
摘要
参考文献
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引用本文
秦芬, 李扬. 用户生成内容激励机制研究综述及展望[J]. 外国经济与管理, 2018, 40(8): 141-152.
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