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16872营销战略研究以组织为研究主体，旨在解决组织的营销战略难题，是市场营销的一个重要分支领域。营销战略的相关理论和研究成果可以为企业的首席营销官及营销管理人员提供前沿洞见，并指导企业的营销实践，但迄今为止尚未有对这一分支领域最新研究进展的梳理与总结。本文在对相关文献进行综述的基础上，界定了营销战略的研究范围并开发出了营销战略研究的整合框架。同时，本文也在对营销战略领域英文顶级期刊论文和中文顶级期刊论文进行整理归纳的基础上，剖析了营销战略研究的现状与问题，并指明了未来研究的主要方向。
营销战略研究：现状、问题与未来展望
摘要
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引用本文
王永贵, 洪傲然. 营销战略研究：现状、问题与未来展望[J]. 外国经济与管理, 2019, 41(12): 74-93.
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