元宇宙创业是以新一代信息技术集成应用为基础,由计算力、想象力、场景力并行驱动的虚实相生价值创造和占有的新型创业活动。与传统创业和数字创业相比,元宇宙创业具有主体无定形、机会自致性、资源多池化、组织DAO形态以及产出相生性等核心特征。已有的创业理论无法完整解释元宇宙创业的复杂多变和虚实互动现象。本文综合运用身份建构理论、技术具身理论、模拟移情理论和涌现理论,对元宇宙创业进行了初步阐述,在此基础上尝试构建了以虚实相生为核心的元宇宙创业理论框架。该框架认为,元宇宙创业是由个体、技术、场景等前因变量驱动,在对虚拟世界与现实世界的机会和资源的配置中实现价值创造的过程。未来的元宇宙创业研究需要在虚实相生新范式下加强对元宇宙创业的主体身份、技术具身、过程沉浸、系统涌现等方面的研究。作为创业领域的前沿探索,本文填补了已有创业研究的理论缺口,对于推动更广泛的元宇宙创业实践也具有重要的借鉴价值。
元宇宙创业:一种虚实相生的创业新范式
摘要
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陆亮亮, 刘志阳, 刘建一, 等. 元宇宙创业:一种虚实相生的创业新范式[J]. 外国经济与管理, 2023, 45(3): 3-22.
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