3879 
2889家国情怀作为东方文化语境下的独特表达方式以及中国企业家实践中的常见现象，在管理学领域鲜少得到关注和研究。本文基于九如城从地产建设向养老服务转型的案例研究发现：企业家的家国情怀突出体现在“家国印记感念”“家国责任承诺”“义在利先追求”“义利轮回信念”四个特征维度；家国情怀通过培育企业家的转型初心、推动转型意义建构和情感管理、促进转型方向的识别等途径助力企业发起战略转型；家国情怀可以激发企业商业模式转型并在理想模式构想以及模式转型方向指引上发挥积极作用；家国情怀通过“价值观与共情能力筛选”“义在利先的传统文化导入与赋能”“赢得合作伙伴与政府信赖”等途径促进了与转型相关的人力资源、文化资源和关系资源的重构。本文澄清了家国情怀的内涵，为企业实施战略变革和履行社会责任的动因与过程提供了东方管理情境下的新解释，对于培育家国情怀、鼓励企业家实施公益性战略变革具有重要意义。
“家国情怀”如何驱动企业战略转型？
摘要
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引用本文
邓少军, 于保平, 苏勇. “家国情怀”如何驱动企业战略转型？[J]. 外国经济与管理, 2023, 45(4): 3-22.
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