“哇！这真酷”：消费者酷感知研究综述及展望

李见; 龚艳萍; 谢菊兰; 陈卓

doi:doi:10.16538/j.cnki.fem.20191010.001

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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“哇！这真酷”：消费者酷感知研究综述及展望

李见, 龚艳萍, 谢菊兰 Correspondence author

, 陈卓

作者单位信息

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外国经济与管理 2020 年第 42 卷第 01 期, 页码：42 - 54 DOI:10.16538/j.cnki.fem.20191010.001

出版日期：2020年1月1日

摘要

参考文献

摘要

消费者渴望拥有酷的产品，企业也非常重视“酷”的市场价值。正因如此，营销领域日益关注“酷感知”这一话题，并取得了丰硕的研究成果。然而，目前鲜有学者对酷感知相关文献和研究成果进行系统的梳理和述评，这在一定程度上制约了酷感知的研究与营销实践。本文对“酷”的起源和发展、酷感知的概念内涵和测量、酷感知的前因以及后效进行了系统的梳理与述评，并提出了该领域未来研究的四个重要方向。

关键词

酷感知; 独特性需求; 亚文化; 社会规范

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引用本文

李见, 龚艳萍, 谢菊兰, 等. “哇！这真酷”：消费者酷感知研究综述及展望[J]. 外国经济与管理, 2020, 42(1): 42-54.

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