11861 
1932021世纪数字化、智能化正在颠覆商业和社会基础结构，消费者的改变是变化之根本原因。消费者行为学作为营销学、营销管理、品牌管理、战略管理的基础，经历了半个世纪的发展，正面临重大的挑战。本文主要分为两大部分，首先简要回顾和评论了消费者行为学50年的演化，再集中勾画了处在突变中的消费者行为学——数字化消费者行为学的轮廓。最后，文章进行了扼要的展望。
消费者行为学50年：演化与颠覆
摘要
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引用本文
卢泰宏. 消费者行为学50年：演化与颠覆[J]. 外国经济与管理, 2017, 39(6): 23–38.
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