雇主品牌研究综述
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外国经济与管理 2007 年 第 29 卷第 10 期, 页码：32 - 38
摘要
参考文献
摘要
本文通过分析对比,回顾了相关文献对雇主品牌内涵和价值的论述,介绍了雇主吸引力及其维度的相关观点,讨论了包括雇主品牌价值主张、市场细分等内容在内的雇主品牌建设过程,并简要阐述了雇主品牌的衡量,最后对雇主品牌理论的意义和发展状况进行了简要评论。
[1]Michael T Ewing,Leyland F Pitt,Nigel M de Bussy,and Pierre Berthon.Employment branding in the knowledge economy[J].In-ternational Journal of Advertising,2002,21(1):3-22.
[2]Kristin B Backhaus.An exploration of corporate recruitment descriptions on Monster.Com[J].Journal of Business Communication,2004,41(2):115-136.
[3]Pierre Berthon,Michael Ewing,and Li Lian Hah.Captivating company:Dimensions of attractiveness in employer branding[J].In-ternational Journal of Advertising,2005,24(2):151-172.
[4]Ambler,T,and Barrow,S.The employer brand[J].Journal of Brand Management,1996,4(3):185-206.
[5]Kaye Thorne.One-stop guide:Employer branding[M].UK Surrey:Reed Business Information Ltd.,2004.
[6]Berry,L L.The employee as customer[J].Journal of Retail Banking,1981,3(1):25-28.
[7]Steven D Maurer,Vince Howe,and Thomas W Lee.Organizational recruiting as marketing management:An interdisciplinary studyof engineering graduates[J].Personnel Psychology,1992,45(Win.):807-833.
[8]Hales,C.Internal marketing as an approach to human resource management:A new perspective or a metaphor too far?[J].HumanResource Management Journal,1994,5(1):50-71.
[9]Rynes,Sara L,and Barber,Alison E.Application strategies:An organizational perspective[J].The Academy of Management Re-view,1990,15(2):286-310.
[10]Fiona Rogers.Engaging employees to live the brand[J].Strategic HR Review,2003,2(6):34-37.
[11]Roger E Herman,and Joyce L Gioia.Helping your organization become an employer of choice[J].Employment Relations Today,2001,(Sum.):63-78.
[12]Filip Lievens,and Scott Highhouse.The relation of instrumental and symbolic attributes to a company’s attractiveness as an em-ployer[J].Personnel Psychology,2003,56:75-102.
[13]Sutherland,M M,Torricelli,D G,and Karg,R F.Employer-of-choice branding for knowledge workers[J].South African Journalof Business Management,2002,33(4):13-20.
[14]J S Heinen,and Edward S Bancroft.Performance ownership:A roadmap to a compelling employment brand[J].Compensation andBenefits Review,2000,32(1):65-71.
[15]Leigh Branham.Planning to become an employer of choice[J].Journal of Organizational Excellence,2005,(Sum.):57-68.
[16]Jian Han,and Christopher J Collins.The effects of company recruitment practices on job seekers’perceived employment brand equi-ty and intentions to pursue job opportunities[R].Academy of Management Proceedings,HR,A1-A6,2002.
[2]Kristin B Backhaus.An exploration of corporate recruitment descriptions on Monster.Com[J].Journal of Business Communication,2004,41(2):115-136.
[3]Pierre Berthon,Michael Ewing,and Li Lian Hah.Captivating company:Dimensions of attractiveness in employer branding[J].In-ternational Journal of Advertising,2005,24(2):151-172.
[4]Ambler,T,and Barrow,S.The employer brand[J].Journal of Brand Management,1996,4(3):185-206.
[5]Kaye Thorne.One-stop guide:Employer branding[M].UK Surrey:Reed Business Information Ltd.,2004.
[6]Berry,L L.The employee as customer[J].Journal of Retail Banking,1981,3(1):25-28.
[7]Steven D Maurer,Vince Howe,and Thomas W Lee.Organizational recruiting as marketing management:An interdisciplinary studyof engineering graduates[J].Personnel Psychology,1992,45(Win.):807-833.
[8]Hales,C.Internal marketing as an approach to human resource management:A new perspective or a metaphor too far?[J].HumanResource Management Journal,1994,5(1):50-71.
[9]Rynes,Sara L,and Barber,Alison E.Application strategies:An organizational perspective[J].The Academy of Management Re-view,1990,15(2):286-310.
[10]Fiona Rogers.Engaging employees to live the brand[J].Strategic HR Review,2003,2(6):34-37.
[11]Roger E Herman,and Joyce L Gioia.Helping your organization become an employer of choice[J].Employment Relations Today,2001,(Sum.):63-78.
[12]Filip Lievens,and Scott Highhouse.The relation of instrumental and symbolic attributes to a company’s attractiveness as an em-ployer[J].Personnel Psychology,2003,56:75-102.
[13]Sutherland,M M,Torricelli,D G,and Karg,R F.Employer-of-choice branding for knowledge workers[J].South African Journalof Business Management,2002,33(4):13-20.
[14]J S Heinen,and Edward S Bancroft.Performance ownership:A roadmap to a compelling employment brand[J].Compensation andBenefits Review,2000,32(1):65-71.
[15]Leigh Branham.Planning to become an employer of choice[J].Journal of Organizational Excellence,2005,(Sum.):57-68.
[16]Jian Han,and Christopher J Collins.The effects of company recruitment practices on job seekers’perceived employment brand equi-ty and intentions to pursue job opportunities[R].Academy of Management Proceedings,HR,A1-A6,2002.
引用本文
殷志平. 雇主品牌研究综述[J]. 外国经济与管理, 2007, 29(10): 32–38.
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