国际化经营中的原产地形象研究综述
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外国经济与管理 2004 年 第 26 卷第 08 期, 页码：25 - 29
摘要
参考文献
摘要
原产地形象研究是当前国际营销学界的热点。本文在对 4 0年来有关原产地形象研究的主要学术文献进行综合分析的基础上 ,指出了原产地形象研究的主要领域、取得的主要成果、存在的不足以及进一步研究的方向。
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[8]Osondu,AbrahamN ..CountryofOrigininInternationalMarketing:aStrategyforUKFirms[J].ExecutiveAccountant,1996,22(4):9-13.
[9]PaulChao.PartitioningCountryofOriginEffects:ConsumerEvaluationsofaHybridProduct[J].JournalofInternationalBusinessStudies,1993,24(2):291-306.
[10]Schooler,R .D ..ProductBiasintheCentralAmericanCommonMarket[J].JournalofMarketingResearch,1965,2:394-7.
[11]刘丽娟,徐进亮.原产地规则———产生、运用及改革[M].北京:中国经济出版社,1998.
[2]C .MinHan.CountryImage:HaloorSummaryConstruct?[J].JournalofMarketingResearch,1989,26(2):222-229.
[3]EugeneD .Jaffe,IsraelD .Nebenzahl.NationalImageandCompetitiveAdvantage:theTheoryandPracticeofCountry of ori ginEffect[M ]CopenhagenBusinessSchoolPress,2001.
[4]HanneNiss.CountryofOriginMarketingovertheProductLifeCycle:aDanishCaseStudy[J].EuropeanJournalofMarket ing,1996,30(3):6-22.
[5]HweiChungChen,ArunPereira.ProductEntryinInternationalMarkets:theEffectofCountry of originonFirst moverAdvantage[J].JournalofProduct&BrandManagement,1999,8(3):218-231.
[6]KhalidI.Al-Sulaiti,MichaelJ.Baker.CountryofOriginEffects:aLiteratureReview[J].MarketingIntelligence&Plan ning,1998,16(3):150-199.
[7]NicolasPapadopouls,Louiseheslop.CountryEquityandCountryBranding:ProblemsandProspects[J].JournalofBrandManagement,2002,9(4-5):294-314.
[8]Osondu,AbrahamN ..CountryofOrigininInternationalMarketing:aStrategyforUKFirms[J].ExecutiveAccountant,1996,22(4):9-13.
[9]PaulChao.PartitioningCountryofOriginEffects:ConsumerEvaluationsofaHybridProduct[J].JournalofInternationalBusinessStudies,1993,24(2):291-306.
[10]Schooler,R .D ..ProductBiasintheCentralAmericanCommonMarket[J].JournalofMarketingResearch,1965,2:394-7.
[11]刘丽娟,徐进亮.原产地规则———产生、运用及改革[M].北京:中国经济出版社,1998.
引用本文
田圣炳, 陈启杰. 国际化经营中的原产地形象研究综述[J]. 外国经济与管理, 2004, 26(8): 25–29.
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