补偿性消费研究回顾与展望
8233 
807
外国经济与管理 2014 年 第 36 卷第 09 期, 页码：20 - 28
摘要
参考文献
摘要
补偿性消费是近年来消费行为领域出现的一个新的研究主题。该主题的研究探讨的是消费者如何通过消费来应对心理威胁,补偿内心的缺失。目前,该主题的研究较为零散,同时国内的相关研究还十分罕见,有必要对现有研究进行系统的归纳与梳理。本文首先介绍了补偿性消费概念,之后从需求受威胁与自我概念受威胁这两个视角对现有的补偿性消费研究成果进行了梳理,最后展望了未来研究方向,以期促进国内学术界对该研究主题的关注和探讨。
[1]Arndt J,Solomon S,Kasser T and Sheldon K M.The urge to splurge:A terror management account of materialism and consumer behavior[J].Journal of Consumer Psychology,2004,14(3):198-212.
[2]Burger J M.Negative reactions to increases in perceived personal control[J].Journal of Personality and Social Psychology,1989,56(2):246-256.
[3]Cutright K M.The beauty of boundaries:When and why we seek structure in consumption[J].Journal of Consumer Research,2012,38(5):775-790.
[4]Cutright K M,Bettman J R and Fitzsimons G J.Putting brands in their place:How a lack of control keeps brands contained[J].Journal of Marketing Research,2013,50(4):365-377.
[5]Delorme D,Zinhan G M and Hagen S C.The process if consumer reactions to possession threats and losses in a natural disaster[J].Marketing Letters,2004,15(4):185-199.
[6]Dubois D,Rucker D D and Galinsky A D.Super size me:Product size as a signal of status[J].Journal of Consumer Research,2012,38(6):1047-1062.
[7]Ellemers N,Spears R and Doosje B.Self and social identity[J].Annual Review of Psychology,2002,53:161-186.
[8]Epstein S.The self-concept revisited or a theory of a theory[J].American Psychologists,1973,28(5):404-416.
[9]Fournier S.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Research,1998,24(4):343-373.
[10]Gao L,Wheeler S C and Shiv B.The “shaken self”:Product choices as a means of restoring self-view confidence[J].Journal of Consumer Research,2009,36(1):29-38.
[11]Gronmo S.Compensatory consumer behaviour:Elements of a critical sociology of consumption[R].Proceedings of the Second Conference on Gender and Consumer Behavior,Salt Lake City,1988.
[12]Grunert S.On gender differences in eating behaviour as compensatory consumption[R].Proceedings of the 2nd Conference on Gender and Consumer Behavior,University of Utah,USA,1993.
[13]Harmon-Jones C,Schmeichel B J and Harmon-Jones E.Symbolic self-completion in academia:Evidence from department web pages and email signature files[J].European Journal of Social Psychology,2009,39(2):311-316.
[14]Ijzerman H,Gallucci M,Pouw W T,et al.Cold-blooded loneliness:Social exclusion leads to lower skin temperatures[J].Acta Psychol,2012,140(3):283-288.
[15]Kim S and Rucker D D.Bracing for the psychological storm:Proactive versus reactive compensatory consumption[J].Journal of Consumer Research,2012,39(4):815-830.
[16]King L A,Hicks J A and Abdelkhalik J.Death,life,scarcity,and value:An alternative perspective on the meaning of death[J].Psychological Science,2009,20(12):1459-1462.
[17]Lee J and Shrum L J.Conspicuous consumption versus charitable behavior in response to social exclusion:A differential needs explanation[J].Journal of Consumer Research,2012,39(3):530-544.
[18]Levav J and Zhu R.Seeking freedom through variety[J].Journal of Consumer Research,2009,36(4):600-610.
[19]Liu J and Smeesters D.Have you seen the news today?The effect of death-related media contexts on brand preferences[J].Journalof Marketing Research,2010,47(2):251-262.
[20]Maheswaran D.Country of origin as a stereotype:Effects of consumer expertise and attribute strength on product evaluations[J].Journal of Consumer Research,1994,21(2):354-365.
[21]Markus H and Wurf E.The dynamic self-concept:A social psychological perspective[J].Annual Review of Psychology,1987,38:299-337.
[22]Meyers-Levy J and Zhu R.The influence of ceiling height:The effect of priming on the type of processing that people use[J].Journal of Consumer Research,2007,34(2):174-186.
[23]Moreau C P and Dahl D W.Designing the solution:The impact of constraints on consumers’creativity[J].Journal of Consumer Research,2005,32(1):13-22.
[24]O’Guinn T C and Faber R J.Compulsive buying:A phenomenological exploration[J].Journal of Consumer Research,1989,16(2):147-157.
[25]Peck J,Barger V A and Webb A.In search of a surrogate for touch:The effect of haptic imagery on perceived ownership[J].Journal of Consumer Psychology,2013,23(2):189-196.
[26]Pettit N and Sivanathan N.The plastic trap:Self-threat drives credit usage and status consumption[J].Social Psychological and Personality Science,2011,2(2):146-153.
[27]Pyszczynski T,Greenberg T J and Solomon S.Why do we need what we need?A terror management perspective on the roots of human social motivation[J].Psychological Inquiry,1997,8(1):1-20.
[28]Rosenblatt A,Greenberg J,Solomon S,Pyszczynski T and Lyon D.Evidence for terror management theory:The effects of mortality salience on reactions to those who violate or uphold cultural values[J].Journal of Personality and Social Psychology,1989,57(4):681-690.
[29]Rothbaum F,Weisz J R and Snyder S S.Changing the world and changing the self:A two-process model of perceived control[J].Journal of Personality and Social Psychology,1982,42(1):5-37.
[30]Rucker D D and Galinsky A D.Desire to acquire:Powerlessness and compensatory consumption[J].Journal of Consumer Research,2008,35(2):257-267.
[31]White K and Argo J J.Social identity threat and consumer preferences[J].Journal of Consumer Psychology,2009,19(3):312-325.
[32]Van Tongeren D R and Green J D.Combating meaninglessness:On the automatic defense of meaning[J].Personality and Social Psychology Bulletin,2010,36(10):1372-1384.
[33]柯学.大灾难可以减少消费者的多样化寻求行为:一个基于恐怖管理理论的研究[J].管理世界,2009,11:122-129.
[2]Burger J M.Negative reactions to increases in perceived personal control[J].Journal of Personality and Social Psychology,1989,56(2):246-256.
[3]Cutright K M.The beauty of boundaries:When and why we seek structure in consumption[J].Journal of Consumer Research,2012,38(5):775-790.
[4]Cutright K M,Bettman J R and Fitzsimons G J.Putting brands in their place:How a lack of control keeps brands contained[J].Journal of Marketing Research,2013,50(4):365-377.
[5]Delorme D,Zinhan G M and Hagen S C.The process if consumer reactions to possession threats and losses in a natural disaster[J].Marketing Letters,2004,15(4):185-199.
[6]Dubois D,Rucker D D and Galinsky A D.Super size me:Product size as a signal of status[J].Journal of Consumer Research,2012,38(6):1047-1062.
[7]Ellemers N,Spears R and Doosje B.Self and social identity[J].Annual Review of Psychology,2002,53:161-186.
[8]Epstein S.The self-concept revisited or a theory of a theory[J].American Psychologists,1973,28(5):404-416.
[9]Fournier S.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Research,1998,24(4):343-373.
[10]Gao L,Wheeler S C and Shiv B.The “shaken self”:Product choices as a means of restoring self-view confidence[J].Journal of Consumer Research,2009,36(1):29-38.
[11]Gronmo S.Compensatory consumer behaviour:Elements of a critical sociology of consumption[R].Proceedings of the Second Conference on Gender and Consumer Behavior,Salt Lake City,1988.
[12]Grunert S.On gender differences in eating behaviour as compensatory consumption[R].Proceedings of the 2nd Conference on Gender and Consumer Behavior,University of Utah,USA,1993.
[13]Harmon-Jones C,Schmeichel B J and Harmon-Jones E.Symbolic self-completion in academia:Evidence from department web pages and email signature files[J].European Journal of Social Psychology,2009,39(2):311-316.
[14]Ijzerman H,Gallucci M,Pouw W T,et al.Cold-blooded loneliness:Social exclusion leads to lower skin temperatures[J].Acta Psychol,2012,140(3):283-288.
[15]Kim S and Rucker D D.Bracing for the psychological storm:Proactive versus reactive compensatory consumption[J].Journal of Consumer Research,2012,39(4):815-830.
[16]King L A,Hicks J A and Abdelkhalik J.Death,life,scarcity,and value:An alternative perspective on the meaning of death[J].Psychological Science,2009,20(12):1459-1462.
[17]Lee J and Shrum L J.Conspicuous consumption versus charitable behavior in response to social exclusion:A differential needs explanation[J].Journal of Consumer Research,2012,39(3):530-544.
[18]Levav J and Zhu R.Seeking freedom through variety[J].Journal of Consumer Research,2009,36(4):600-610.
[19]Liu J and Smeesters D.Have you seen the news today?The effect of death-related media contexts on brand preferences[J].Journalof Marketing Research,2010,47(2):251-262.
[20]Maheswaran D.Country of origin as a stereotype:Effects of consumer expertise and attribute strength on product evaluations[J].Journal of Consumer Research,1994,21(2):354-365.
[21]Markus H and Wurf E.The dynamic self-concept:A social psychological perspective[J].Annual Review of Psychology,1987,38:299-337.
[22]Meyers-Levy J and Zhu R.The influence of ceiling height:The effect of priming on the type of processing that people use[J].Journal of Consumer Research,2007,34(2):174-186.
[23]Moreau C P and Dahl D W.Designing the solution:The impact of constraints on consumers’creativity[J].Journal of Consumer Research,2005,32(1):13-22.
[24]O’Guinn T C and Faber R J.Compulsive buying:A phenomenological exploration[J].Journal of Consumer Research,1989,16(2):147-157.
[25]Peck J,Barger V A and Webb A.In search of a surrogate for touch:The effect of haptic imagery on perceived ownership[J].Journal of Consumer Psychology,2013,23(2):189-196.
[26]Pettit N and Sivanathan N.The plastic trap:Self-threat drives credit usage and status consumption[J].Social Psychological and Personality Science,2011,2(2):146-153.
[27]Pyszczynski T,Greenberg T J and Solomon S.Why do we need what we need?A terror management perspective on the roots of human social motivation[J].Psychological Inquiry,1997,8(1):1-20.
[28]Rosenblatt A,Greenberg J,Solomon S,Pyszczynski T and Lyon D.Evidence for terror management theory:The effects of mortality salience on reactions to those who violate or uphold cultural values[J].Journal of Personality and Social Psychology,1989,57(4):681-690.
[29]Rothbaum F,Weisz J R and Snyder S S.Changing the world and changing the self:A two-process model of perceived control[J].Journal of Personality and Social Psychology,1982,42(1):5-37.
[30]Rucker D D and Galinsky A D.Desire to acquire:Powerlessness and compensatory consumption[J].Journal of Consumer Research,2008,35(2):257-267.
[31]White K and Argo J J.Social identity threat and consumer preferences[J].Journal of Consumer Psychology,2009,19(3):312-325.
[32]Van Tongeren D R and Green J D.Combating meaninglessness:On the automatic defense of meaning[J].Personality and Social Psychology Bulletin,2010,36(10):1372-1384.
[33]柯学.大灾难可以减少消费者的多样化寻求行为:一个基于恐怖管理理论的研究[J].管理世界,2009,11:122-129.
引用本文
柳武妹, 王海忠, 陈增祥. 补偿性消费研究回顾与展望[J]. 外国经济与管理, 2014, 36(9): 20–28.
导出参考文献，格式为：
