区域品牌化模型与绩效评估研究进展与展望
6601 
801
外国经济与管理 2014 年 第 36 卷第 09 期, 页码：29 - 37
摘要
参考文献
摘要
品牌化是当今国际上区域营销领域的研究前沿,也是各区域应对全球竞争的战略工具。然而,区域品牌化的学术研究明显滞后于日趋高涨的区域品牌化实践。本文在文献梳理的基础上,从认知视角、关系视角、沟通视角和整合视角对区域品牌化模型的理论基础和构成要素等进行了述评,从财务视角和顾客感知视角对区域品牌化绩效评估的方法、模型等进行了述评,最后对未来研究方向进行了展望,以期为区域品牌化研究提供有价值的参考。
[1]Andersson M and Ekman P.Ambassador networks and place branding[J].Journal of Place Management and Development,2009,2(1):41-51.
[2]Anholt S.The Anholt-GMI city brands index:How the world sees the world’s cities[J].Place Branding,2006,2(1):18-31.
[3]Baker M J and Cameron E.Critical success factors in destination marketing[J].Tourism and Hospitality Research,2008,8(2):79-97.
[4]Balakrishnan M S.Strategic branding of destinations:A framework[J].European Journal of Marketing,2009,43(5):611-629.
[5]Boo S,Busser J and Baloglu S.A model of customer-based brand equity and its application to multiple destinations[J].Tourism Ma-nagement,2009,30(2):219-231.
[6]Braun E,Kavaratzis M and Zenker S.My city-my brand:The different roles of residents in place branding[J].Journal of Place Ma-nagement and Development,2013,6(1):18-28.
[7]Cai L A.Cooperative branding for rural destinations[J].Annals of Tourism Research,2002,29(3):720-742.
[8]Dwyer L,Pham T,Forsyth P,et al.Destination marketing of Australia:Return on investment[J].Journal of Travel Research,2013,20(10):1-15.
[9]Freire J.“Local People”,a critical dimension for place brands[J].Journal of Brand Management,2009,16(7):420-438.
[10]García J A,Gómez M and Molina A.A destination-branding model:An empirical analysis based on stakeholders[J].Tourism Ma-nagement,2012,33(3):646-661.
[11]Gartner W C and Konecnik M.Tourism destination brand equity dimensions:Renewal versus repeat market[J].Journal of Travel Research,2010,20(10):1-11.
[12]Hankinson G.The management of destination brands:Five guiding principles based on recent developments in corporate branding theory[J].Journal of Brand Management,2007,14(3):240-254.
[13]Hankinson G.Managing destination brands:Establishing a theoretical foundation[J].Journal of Marketing Management,2009,25(1-2):97-115.
[14]Hanna S and Rowley J.Towards a strategic place brand management model[J].Journal of Marketing Management,2011,27(5-6):458-476.
[15]Hanna S and Rowley J.A practitioner-led strategic place brand-management model[J].Journal of Marketing Management,2013,29(15-16):1782-1815.
[16]Hudson S and Ritchie J.Branding a memorable destination experience.The case of“Brand Canada”[J].International Journal of Tourism Research,2009,11(2):217-228.
[17]Im H H,Kim S S,Elliot S,et al.Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective[J].Journal of Travel&Tourism Marketing,2012,29(4):385-403.
[18]Kavaratzis M.Place branding:A review of trends and conceptual models[J].Marketing Review,2005,5(4):329-342.
[19]Kavaratzis M and Hatch M J.The dynamics of place brands:An identity-based approach to place branding theory[J].Marketing Theory,2013,13(1):69-86.
[20]Klijn E,Eshuis J and Braun E.The influence of stakeholder involvement on the effectiveness of place branding[J].Public Management Review,2012,14(4):499-519.
[21]Konecnik M and Gartner W C.Customer-based brand equity for a destination[J].Annals of Tourism Research,2007,34(2):400-421.
[22]Kulendran N and Dwyer L.Measuring the return from Australian tourism marketing expenditure[J].Journal of Travel Research,2009,47(3):275-284.
[23]Mak A K Y.An identity centered approach to place branding:Case of industry partners’evaluation of Iowa’s destination image[J].Journal of Brand Management,2011,18(6):438-450.
[24]Pike S.Consumer-Based brand equity for destinations:Practical DMO performance measures[J].Journal of Travel&Tourism Marketing,2007,22(1):51-61.
[25]Pike S and Page S J.Destination marketing organizations and destination marketing:A narrative analysis of the literature[J].Tourism Management,2014,41(1):202-227.
[26]Pratt S,Mccabe S,Cortes-Jimenez I,et al.Measuring the effectiveness of destination marketing campaigns:Comparative analysis of conversion studies[J].Journal of Travel Research,2010,49(2):179-190.
[27]Rehmet J and Dinnie K.Citizen brand ambassadors:Motivations and perceived effects[J].Journal of Destination Marketing&Ma-nagement,2013,2(1):31-38.
[28]Sartori A,Mottironi C and Corigliano M A.Tourist destination brand equity and internal stakeholders:An empirical research[J].Journal of Vacation Marketing,2012,18(4):327-340.
[29]Zenker S and Beckmann S C.My place is not your place-different place brand knowledge by different target groups[J].Journal of Place Management and Development,2013,6(1):6-17.
[30]孙丽辉等.国外区域品牌化理论研究进展探析[J].外国经济与管理,2009,31(2):40-49.
[2]Anholt S.The Anholt-GMI city brands index:How the world sees the world’s cities[J].Place Branding,2006,2(1):18-31.
[3]Baker M J and Cameron E.Critical success factors in destination marketing[J].Tourism and Hospitality Research,2008,8(2):79-97.
[4]Balakrishnan M S.Strategic branding of destinations:A framework[J].European Journal of Marketing,2009,43(5):611-629.
[5]Boo S,Busser J and Baloglu S.A model of customer-based brand equity and its application to multiple destinations[J].Tourism Ma-nagement,2009,30(2):219-231.
[6]Braun E,Kavaratzis M and Zenker S.My city-my brand:The different roles of residents in place branding[J].Journal of Place Ma-nagement and Development,2013,6(1):18-28.
[7]Cai L A.Cooperative branding for rural destinations[J].Annals of Tourism Research,2002,29(3):720-742.
[8]Dwyer L,Pham T,Forsyth P,et al.Destination marketing of Australia:Return on investment[J].Journal of Travel Research,2013,20(10):1-15.
[9]Freire J.“Local People”,a critical dimension for place brands[J].Journal of Brand Management,2009,16(7):420-438.
[10]García J A,Gómez M and Molina A.A destination-branding model:An empirical analysis based on stakeholders[J].Tourism Ma-nagement,2012,33(3):646-661.
[11]Gartner W C and Konecnik M.Tourism destination brand equity dimensions:Renewal versus repeat market[J].Journal of Travel Research,2010,20(10):1-11.
[12]Hankinson G.The management of destination brands:Five guiding principles based on recent developments in corporate branding theory[J].Journal of Brand Management,2007,14(3):240-254.
[13]Hankinson G.Managing destination brands:Establishing a theoretical foundation[J].Journal of Marketing Management,2009,25(1-2):97-115.
[14]Hanna S and Rowley J.Towards a strategic place brand management model[J].Journal of Marketing Management,2011,27(5-6):458-476.
[15]Hanna S and Rowley J.A practitioner-led strategic place brand-management model[J].Journal of Marketing Management,2013,29(15-16):1782-1815.
[16]Hudson S and Ritchie J.Branding a memorable destination experience.The case of“Brand Canada”[J].International Journal of Tourism Research,2009,11(2):217-228.
[17]Im H H,Kim S S,Elliot S,et al.Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective[J].Journal of Travel&Tourism Marketing,2012,29(4):385-403.
[18]Kavaratzis M.Place branding:A review of trends and conceptual models[J].Marketing Review,2005,5(4):329-342.
[19]Kavaratzis M and Hatch M J.The dynamics of place brands:An identity-based approach to place branding theory[J].Marketing Theory,2013,13(1):69-86.
[20]Klijn E,Eshuis J and Braun E.The influence of stakeholder involvement on the effectiveness of place branding[J].Public Management Review,2012,14(4):499-519.
[21]Konecnik M and Gartner W C.Customer-based brand equity for a destination[J].Annals of Tourism Research,2007,34(2):400-421.
[22]Kulendran N and Dwyer L.Measuring the return from Australian tourism marketing expenditure[J].Journal of Travel Research,2009,47(3):275-284.
[23]Mak A K Y.An identity centered approach to place branding:Case of industry partners’evaluation of Iowa’s destination image[J].Journal of Brand Management,2011,18(6):438-450.
[24]Pike S.Consumer-Based brand equity for destinations:Practical DMO performance measures[J].Journal of Travel&Tourism Marketing,2007,22(1):51-61.
[25]Pike S and Page S J.Destination marketing organizations and destination marketing:A narrative analysis of the literature[J].Tourism Management,2014,41(1):202-227.
[26]Pratt S,Mccabe S,Cortes-Jimenez I,et al.Measuring the effectiveness of destination marketing campaigns:Comparative analysis of conversion studies[J].Journal of Travel Research,2010,49(2):179-190.
[27]Rehmet J and Dinnie K.Citizen brand ambassadors:Motivations and perceived effects[J].Journal of Destination Marketing&Ma-nagement,2013,2(1):31-38.
[28]Sartori A,Mottironi C and Corigliano M A.Tourist destination brand equity and internal stakeholders:An empirical research[J].Journal of Vacation Marketing,2012,18(4):327-340.
[29]Zenker S and Beckmann S C.My place is not your place-different place brand knowledge by different target groups[J].Journal of Place Management and Development,2013,6(1):6-17.
[30]孙丽辉等.国外区域品牌化理论研究进展探析[J].外国经济与管理,2009,31(2):40-49.
引用本文
庄德林, 伍翠园, 王春燕. 区域品牌化模型与绩效评估研究进展与展望[J]. 外国经济与管理, 2014, 36(9): 29–37.
导出参考文献，格式为：
上一篇：补偿性消费研究回顾与展望
