数字效应在消费者行为领域的应用研究综述
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外国经济与管理 2014 年 第 36 卷第 05 期, 页码：23 - 31
摘要
参考文献
摘要
数字效应研究显示人们往往将大的数字与大的数量联系起来,因此,数量信息所使用的单位会对消费者的感知、偏好以及选择等产生重要影响。本文通过对有关数字效应的典型研究成果的回顾,梳理和总结了数字效应对消费者行为各方面的影响,分析了数字效应产生的原因,并讨论了影响数字效应强弱的情境因素与个人因素,最后就未来的研究方向做了进一步讨论。
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[3]Burson K A,et al.Six of one,half a dozen of the other:Expanding and contracting numerical dimensions produces preference reversals[J].Psychological Science,2009,20(9):1074-1078.
[4]Chandran S and Menon G.When a day means more than a year:Effects of temporal framing on judgments of health risk[J].Journal of Consumer Research,2004,31(2):375-389.
[5]Denes-Raj V and Epstein S.Conflict between intuitive and rational processing:When people behave against their better judgment[J].Journal of Personality and Social Psychology,1994,66(5):819-829.
[6]Fujita K,et al.Spatial distance and mental construal of social events[J].Psychological Science,2006,17(4):278-282.
[7]Gamble A.The“euro illusion”:Illusion or fact[J].Journal of Consumer Policy,2007,30(4):323-336.
[8]Gaston-Breton C.The impact of the euro on the consumer decision process:Theoretical explanation and empirical evidence[J].Journal of Product and Brand Management,2006,15(4):272-279.
[9]Gourville J T.Pennies-a-day:The effect of temporal reframing on transaction evaluation[J].Journal of Consumer Research,1998,24(4):395-408.
[10]Hsee C K.The evaluability hypothesis:An explanation for preference reversals between joint and separate evaluations of alternatives[J].Organizational Behavior and Human Decision Processes,1996,67(3):247-257.
[11]Hsee C K,et al.Medium maximization[J].Journal of Consumer Research,2003,30(1):1-14.
[12]Hsee C K and Zhang J.General evaluability theory[J].Perspectives on Psychological Science,2010,5(4):343-355.
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[28]Schwarz N.Judgment in a social context:Biases,shortcomings,and the logic of conversation[A].Zanna M P(Ed.).Advances in experimental social psychology[C].San Diego:Academic Press,1994,24:123-162.
[29]Slovic P and Lichtenstein S.Comparison of Bayesian and regression approaches to the study of information processing in judgment[J].Organizational Behavior and Human Performance,1971,6(6):649-744.
[30]Soman D,et al.Currency numerosity effects on the perceived value of transaction[R].INSEAD Working Paper Series,124/MKT,2002.
[31]Stone E R,et al.Foreground:Background salience:Explaining the effects of graphical displays on risk avoidance[J].Organizational Behavior and Human Decision Processes,2003,90(1):19-36.
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[34]Tversky A and Kahneman D.The framing of decisions and the psychology of choice[J].Science,1981,211(4481):453-458.
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[36]Verlegh P W J,et al.Range,frequency,and number-of-levels effects in derived and stated measures of attribute importances[J].Marketing Letters,2002,13(1):41-52.
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[39]Yamagishi K.When a 12.86%mortality is more dangerous than 24.14%:Implications for risk communication[J].Applied Cognitive Psychology,1997,11(6):495-506.
[40]Yeung C and Soman D.Attribute evaluability and the range effect[J].Journal of Consumer Research,2005,32(3):363-369.
引用本文
王晗蔚, 王方华, 厉杰. 数字效应在消费者行为领域的应用研究综述[J]. 外国经济与管理, 2014, 36(5): 23–31.
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