拟人化营销研究综述
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外国经济与管理 2014 年 第 36 卷第 01 期, 页码：38 - 45
摘要
参考文献
摘要
当前,理论界对拟人化营销的关注正逐渐升温。本文对国内外有关拟人化营销的文献进行了梳理,从拟人化和拟人化营销的概念、拟人化的构成维度、拟人化的营销效应,以及拟人化效应的影响因素等方面对现有研究成果进行了梳理,并在此基础上对该领域的未来研究方向进行了展望。
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[2]Aggarwal P and McGill A L.Is that car smiling at me?Schema congruity as a basis for evaluating anthropomorphized products[J].Journal of Consumer Research,2007,34(4):468-479.
[3]Bargh J A,Chen M and Burrows L.Automaticity of social behavior:Direct effects of trait construct and stereotype activation on action[J].Journal of Personality and Social Psychology,1996,71(2):230-244.
[4]Bogdan F,et al.Corroborating emotion theory with role theory and agent technology:A framework for designing emotional agents as tutoring entities[J].Journal of Networks,2006,1(4):29-40.
[5]Cry D,et al.The role of social presence in establishing loyalty in e-service environments[J].Interacting with Computers Archive,2007,19(1):43-56.
[6]Dennett D C.Kinds of minds:Towards an understanding of consciousness[M].New York:Basic Books,1996.
[7]Epley N,Waytz A and Cacioppo J T.On seeing human:A three-factor theory of anthropomorphism[J].Psychological Review,2007,114(4):864-886.
[8]Fiske S T and Linville P W.What does the schema concept buy us?[J].Personality and Social Psychology Bulletin,1980,6(4):543-557.
[9]Fournier S.Consumers and their brands:Developing relationship theory in consumer research[J].Journal of Consumer Research,1998,24(4):343-374.
[10]Graham S A and Poulin-Dubois D.Infants’reliance on shape to generalize novel labels to animate and inanimate objects[J].Journal of Child Language,1999,26(2):295-320.
[11]Gronroos C.A service perspective on business relationships:The value creation,interaction and marketing interface[J].Industrial Marketing Management,2011,40(1):240-247.
[12]Gupta S,et al.A relational insight of brand personification in business-to-business markets[J].Journal of General Management,2010,35(4):65-76.
[13]Hassanein K and Head M.The impact of infusing social presence in the web interface:An investigation across different products[J].International Journal of Electronic Commerce,2006,10(2):31-55.
[14]Heide J B,et al.Inter-firm monitoring,social contracts and relationship outcomes[J].Journal of Marketing Research,2007,44(3):425-433.
[15]Jarvenpaa S L and Leidner D E.Communication and trust in global virtual teams[J].Organization Science,1999,10(6):791-815.
[16]Keller K L.Conceptualizing,measuring,and managing customer-based brand equity[J].Journal of Marketing,1993,57(1):1-22.
[17]Keller K L.Strategic brand management:Building measuring and managing brand equity[M].New Jersey:Prentice Hall,2002.
[18]Kim S and McGill A L.Gaming with Mr.Slot or gaming the Slot machine?Power,anthropomorphism,and risk perception[J].Journal of Consumer Research,2011,38(1):94-107.
[19]Klein J and Dawar N.Corporate social responsibility and consumers’attributions and brand evaluations in a productharm crisis[J].International Journal of Research in Marketing,2004,21(3):203-217.
[20]Malar L,et al.Emotional brand attachment and brand personality:The relative importance of the actual and the ideal self[J].Journal of Marketing,2011,75(4):35-52.
[21]Moreale E and Watt S.Agent mediated knowledge management[M].New York:Springer,2004.
[22]Oppenheimer D M.The secret life of fluency[J].Trends in Cognitive Sciences,2008,12(6):213-241.
[23]Orthony A,et al.The cognitive structure of emotions[M].New York:Cambridge University Press,1988.
[24]Peracchio L A and Tybout A M.The moderating role of prior knowledge in schema-based product evaluation[J].Journal of Consumer Research,1996,23(3):177-192.
[25]Poon C and Koehler D J.Person theories:Their temporal stability and relation to intertrait inferences[J].Personality and Social Psychology Bulletin,2008,34(7):965-977.
[26]Puzakova M,Kwak H and Rocereto J F.When humanizing brands goes wrong:The detrimental effect of brand anthropomorphization amid product wrongdoings[J].Journal of Marketing,2013,77(3):81-100.
[27]Saren J M and Tzokas N X.Some dangerous axioms of relationship marketing[J].Journal of Strategic Marketing,1998,6(3):187-196.
[28]Tremoulet P D and Feldman J.Perception of animacy from the motion of a single object[J].Perception,2000,29(8):943-951.
[29]Welsh J.Why cars got angry[J].Wall Street Journal,2006,10(Mar.):W1-W10.
[30]Zeithaml V A,Parasuraman A and Berry L.Delivering quality service:Balancing customer perceptions and expectations[M].New York:The Free Press,2009.
引用本文
汪涛, 谢志鹏. 拟人化营销研究综述[J]. 外国经济与管理, 2014, 36(1): 38–45.
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