粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析
外国经济与管理 2011 年 第 33 卷第 07 期, 页码:41 - 48
摘要
参考文献
摘要
粉丝被视为消费主义文化的典型代表,粉丝理论对于推进市场营销理论与实践有着重要意义。本文在归纳"粉丝"定义的基础上,梳理并述评了国外有关粉丝的消费行为、社群文化和心理特征的研究,探讨了相关研究给予我们的启示和未来研究方向,以期推动国内该领域的研究。
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[10]Pimentel,R W,and Reynolds,K E.A model for consumer devotion:Affective commitment with proactive sustaining behaviors[J].Academy of Marketing Science Review,2004,(5):1-45.
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引用本文
刘伟, 王新新. 粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析[J]. 外国经济与管理, 2011, 33(7): 41–48.
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