粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析
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外国经济与管理 2011 年 第 33 卷第 07 期, 页码：41 - 48
摘要
参考文献
摘要
粉丝被视为消费主义文化的典型代表,粉丝理论对于推进市场营销理论与实践有着重要意义。本文在归纳"粉丝"定义的基础上,梳理并述评了国外有关粉丝的消费行为、社群文化和心理特征的研究,探讨了相关研究给予我们的启示和未来研究方向,以期推动国内该领域的研究。
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[5]Jindra,M.Star Trek fandom as a religious phenomenon[J].Sociology of Religion,1994,55(1):27-51.
[6]Arnould,E J,and Thompson,C J.Consumer culture theory(CCT):Twenty years of research[J].Journal of Consumer Re-search,2005,31(4):868-882.
[7]Holbrook,M B.An audiovisual inventory of some fanatic consumer behavior:The 25-cent tour of a jazz collector’s home[A].inMelanie Wallendorf,and Paul Anderson(Eds.).Advances in consumer research[C].Provo,UT:Association for Consumer Research,1986,7:144-149.
[8]Redden,J,and Steiner,C J.Fanatical consumers:Towards a framework for research[J].Journal of Consumer Marketing,2000,17(4):322-337.
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[10]Pimentel,R W,and Reynolds,K E.A model for consumer devotion:Affective commitment with proactive sustaining behaviors[J].Academy of Marketing Science Review,2004,(5):1-45.
[11]Lee,Y H,and Smith,T G.Why are Americans addicted to baseball:An empirical analysis of fandom in Korea and the UnitedStates[J].Contemporary Economic Policy,2008,26(1):32-48.
[12]Belk,R W,and Tumbat,G.The cult of Macintosh[J].Consumption,Markets and Culture,2005,8(3):205-217.
[13]Muniz,Albert M,Jr,and Hope Jensen Schau.Religiosity in the abandoned Apple Newton brand community[J].Journal ofConsumer Research,2005,31(3):737-747.
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[17]Wann,D L,Grieve,F G,Zapalac,R K,and Pease,D G.Motivational profiles of sport fans of different sports[J].Sport Mar-keting Quarterly,2008,17(1):6-19.
[18]Funk,D C.and Jeff James.The psychological continuum model:A conceptual framework for understanding an individual’spsychological connection to sport[J].Sport Management Review,2001,4(2):119-150.
[19]Atkin,Douglas.The culting of brands:When customers become true believers[M].New York:Penguin Group,2004.
[20]Ragas,Matthew W,and Bolivar J Bueno.The power of cult branding:How 9magnetic brands turned customers into loyal fol-lowers(and yours can,too!)[M].New York:Crown Business,2002.
引用本文
刘伟, 王新新. 粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析[J]. 外国经济与管理, 2011, 33(7): 41–48.
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