企业漂绿行为研究述评与展望
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外国经济与管理 2015 年 第 37 卷第 12 期, 页码：86 - 96
摘要
参考文献
摘要
当前企业越来越多地宣称保护环境而实际上却反其道而行的"漂绿"现象引起了实务界和理论界的广泛关注。本文对现有的企业漂绿研究文献进行了系统的梳理,首先阐述了企业漂绿的内涵和形式,继而从新古典经济学、信息经济学和利益相关者视角归纳了企业漂绿的动因,然后分析了漂绿对企业自身及经济社会的影响,并总结了政府监管、绿色认证、社会监督等漂绿治理措施,最后提出了漂绿问题的整合研究框架,并指出了企业漂绿行为研究的未来方向。
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[4] Bratt C,Hallstedt S,Robèrt K H,et al.Assessment of eco-labelling criteria development from a strategic sustainability perspective[J].Journal of Cleaner Production,2011,19(14):1631-1638.
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[12] Du X.How the market values greenwashing? Evidence from China[J].Journal of Business Ethics,2015,128(3):547-574.
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[14] Fischer C and Lyon T P.Competing environmental labels[J].Journal of Economics & Management Strategy,2014,23(3):692-716.
[15] Grimmer M and Bingham T.Company environmental performance and consumer purchase intentions[J].Journal of Business Research,2013,66(10):1945-1953.
[16] Harbaugh R,Maxwell J W and Roussillon B.Label confusion:The Groucho effect of uncertain standards[J].Management Science,2011,57(9):1512-1527.
[17] Horiuchi R,Schuchard R,Shea L,et al.Understanding and preventing greenwash:A business guide[R].Futerra Sustainability Communications,London,2009.
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[20] Kim E H and Lyon T P.Strategic environmental disclosure:Evidence from the DOE's voluntary greenhouse gas registry[J].Journal of Environmental Economics and Management,2011,61(3):311-326.
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[22] Kirchhoff S.Green business and blue angels[J].Environmental and Resource Economics,2000,15(4):403-420.
[23] Laufer W S.Social accountability and corporate greenwashing[J].Journal of Business Ethics,2003,43(3):253-261.
[24] Leonidou L C,Kvasova O,Leonidou C N,et al.Business unethicality as an impediment to consumer trust:The moderating role of demographic and cultural characteristics[J].Journal of Business Ethics,2013,112(3):397-415.
[25] Lyon T P and Maxwell J W.Greenwash:Corporate environmental disclosure under threat of audit[J].Journal of Economics & Management Strategy,2011,20(1):3-41.
[26] Lyon T P and Montgomery A W.Tweetjacked:The impact of social media on corporate greenwash[J].Journal of Business Ethics,2013,118(4):747-757.
[27] Lyon T P and Montgomery A W.The means and end of greenwash[J].Organization & Environment,2015,28:223-249.
[28] Marquis C and Toffel M W.When do firms greenwash? Corporate visibility,civil society scrutiny,and environmental disclosure[R].Harvard Business School Organizational Behavior Unit Working Paper,2012.
[29] Miller A M M and Bush S R.Authority without credibility? Competition and conflict between ecolabels in tuna fisheries[J].Journal of Cleaner Production,2015,107:137-145.
[30] Mohr L A and Webb D J.The effects of corporate social responsibility and price on consumer responses[J].Journal of Consumer Affairs,2005,39(1):121-147.
[31] Parguel B,BenoÎt-Moreau F and Larceneux F.How sustainability ratings might deter "greenwashing":A closer look at ethical corporate communication[J].Journal of Business Ethics,2011,102(1):15-28.
[32] Polonsky M J,Carlson L,Grove S,et al.International environmental marketing claims:Real changes or simple posturing?[J].International Marketing Review,1997,14(4):218-232.
[33] Pomering A and Johnson L W.Advertising corporate social responsibility initiatives to communicate corporate image:Inhibiting scepticism to enhance persuasion[J].Corporate Communications:An International Journal,2009,14(4):420-439.
[34] Relano F.Maximizing social return in the banking sector[J].Corporate Governance:The International Journal of Business in Society,2011,11(3):274-284.
[35] Smith V L and Font X.Volunteer tourism,greenwashing and understanding responsible marketing using market signalling theory[J].Journal of Sustainable Tourism,2014,22(6):942-963.
[36] Stephenson E,Doukas A and Shaw K.Greenwashing gas:Might a "transition fuel" label legitimize carbon-intensive natural gas development?[J].Energy Policy,2012,46:452-459.
[37] TerraChoice.The seven sins of greenwashing:Environmental claims in consumer markets[EB/OL].http://sinsofgreenwashing.org/findings/greenwashing-report-2009.
[38] Vos J.Actions speak louder than words:Greenwashing in corporate America[J].Notre Dame JL Ethics & Pub.Pol'y,2009,23(2):673.
[39] Walker K and Wan F.The harm of symbolic actions and green-washing:Corporate actions and communications on environmental performance and their financial implications[J].Journal of Business Ethics,2012,109(2):227-242.
[40] Wu M W and Shen C H.Corporate social responsibility in the banking industry:Motives and financial performance[J].Journal of Banking & Finance,2013,37(9):3529-3547.
[41] 毕思勇,张龙军.企业漂绿行为分析[J].财经问题研究,2010(10):97-100.
[42] 郭锐,李伟,严良.漂绿后绿色品牌信任重建战略研究:基于CBBE模型和合理性视角[J].中国地质大学学报(社会科学版),2015(3):28-38.
[43] 沈洪涛,黄珍,郭肪汝.告白还是辩白——企业环境表现与环境信息披露关系研究[J].南开管理评论,2014,17(2):56-73.
[44] 肖红军,张俊生,李伟阳.企业伪社会责任行为研究[J].中国工业经济,2013(6):77-86.
[45] 杨波.消费品市场漂绿问题及治理[M].北京:社会科学文献出版社,2014.
[2] Bowen F.After greenwashing:Symbolic corporate environmentalism and society[M].Cambridge,England:Cambridge University Press,2014.
[3] Bowen F and Aragon-Correa J A.Greenwashing in corporate environmentalism research and practice:The importance of what we say and do[J].Organization & Environment,2014,27(2):107-112.
[4] Bratt C,Hallstedt S,Robèrt K H,et al.Assessment of eco-labelling criteria development from a strategic sustainability perspective[J].Journal of Cleaner Production,2011,19(14):1631-1638.
[5] Cai L and He C.Corporate environmental responsibility and equity prices[J].Journal of Business Ethics,2014,125(4):617-635.
[6] Cashore B W,Auld G and Newsom D.Governing through markets:Forest certification and the emergence of non-state authority[M].New Haven:Yale University Press,2004.
[7] Chen Y S and Chang C H.Greenwash and green trust:The mediation effects of green consumer confusion and green perceived risk[J].Journal of Business Ethics,2013,114(3):489-500.
[8] Clarkson P M,Li Y,Richardson G D,et al.Revisiting the relation between environmental performance and environmental disclosure:An empirical analysis[J].Accounting,Organizations and Society,2008,33(4):303-327.
[9] da Motta R S.Analyzing the environmental performance of the Brazilian industrial sector[J].Ecological Economics,2006,57(2):269-281.
[10] Delmas M A and Montes-Sancho M J.Voluntary agreements to improve environmental quality:Symbolic and substantive cooperation[J].Strategic Management Journal,2010,31(6):575-601.
[11] Delmas M A and Cuerel Burbano V.The drivers of greenwashing[J].California Management Review,2011,54(1):64-87.
[12] Du X.How the market values greenwashing? Evidence from China[J].Journal of Business Ethics,2015,128(3):547-574.
[13] Fernando A G,Suganthi L and Sivakumaran B.If you blog,will they follow? Using online media to set the agenda for consumer concerns on "greenwashed" environmental claims[J].Journal of Advertising,2014,43(2):167-180.
[14] Fischer C and Lyon T P.Competing environmental labels[J].Journal of Economics & Management Strategy,2014,23(3):692-716.
[15] Grimmer M and Bingham T.Company environmental performance and consumer purchase intentions[J].Journal of Business Research,2013,66(10):1945-1953.
[16] Harbaugh R,Maxwell J W and Roussillon B.Label confusion:The Groucho effect of uncertain standards[J].Management Science,2011,57(9):1512-1527.
[17] Horiuchi R,Schuchard R,Shea L,et al.Understanding and preventing greenwash:A business guide[R].Futerra Sustainability Communications,London,2009.
[18] Hsu T.Skepticism grows over products touted as eco-friendly[N].Los Angeles Times,2011-05-21.
[19] Jahdi K S and Acikdilli G.Marketing communications and corporate social responsibility (CSR):Marriage of convenience or shotgun wedding?[J].Journal of Business Ethics,2009,88(1):103-113.
[20] Kim E H and Lyon T P.Strategic environmental disclosure:Evidence from the DOE's voluntary greenhouse gas registry[J].Journal of Environmental Economics and Management,2011,61(3):311-326.
[21] Kim E H and Lyon T P.Greenwash vs.brownwash:Exaggeration and undue modesty in corporate sustainability disclosure[J].Organization Science,2014,26(3):705-723.
[22] Kirchhoff S.Green business and blue angels[J].Environmental and Resource Economics,2000,15(4):403-420.
[23] Laufer W S.Social accountability and corporate greenwashing[J].Journal of Business Ethics,2003,43(3):253-261.
[24] Leonidou L C,Kvasova O,Leonidou C N,et al.Business unethicality as an impediment to consumer trust:The moderating role of demographic and cultural characteristics[J].Journal of Business Ethics,2013,112(3):397-415.
[25] Lyon T P and Maxwell J W.Greenwash:Corporate environmental disclosure under threat of audit[J].Journal of Economics & Management Strategy,2011,20(1):3-41.
[26] Lyon T P and Montgomery A W.Tweetjacked:The impact of social media on corporate greenwash[J].Journal of Business Ethics,2013,118(4):747-757.
[27] Lyon T P and Montgomery A W.The means and end of greenwash[J].Organization & Environment,2015,28:223-249.
[28] Marquis C and Toffel M W.When do firms greenwash? Corporate visibility,civil society scrutiny,and environmental disclosure[R].Harvard Business School Organizational Behavior Unit Working Paper,2012.
[29] Miller A M M and Bush S R.Authority without credibility? Competition and conflict between ecolabels in tuna fisheries[J].Journal of Cleaner Production,2015,107:137-145.
[30] Mohr L A and Webb D J.The effects of corporate social responsibility and price on consumer responses[J].Journal of Consumer Affairs,2005,39(1):121-147.
[31] Parguel B,BenoÎt-Moreau F and Larceneux F.How sustainability ratings might deter "greenwashing":A closer look at ethical corporate communication[J].Journal of Business Ethics,2011,102(1):15-28.
[32] Polonsky M J,Carlson L,Grove S,et al.International environmental marketing claims:Real changes or simple posturing?[J].International Marketing Review,1997,14(4):218-232.
[33] Pomering A and Johnson L W.Advertising corporate social responsibility initiatives to communicate corporate image:Inhibiting scepticism to enhance persuasion[J].Corporate Communications:An International Journal,2009,14(4):420-439.
[34] Relano F.Maximizing social return in the banking sector[J].Corporate Governance:The International Journal of Business in Society,2011,11(3):274-284.
[35] Smith V L and Font X.Volunteer tourism,greenwashing and understanding responsible marketing using market signalling theory[J].Journal of Sustainable Tourism,2014,22(6):942-963.
[36] Stephenson E,Doukas A and Shaw K.Greenwashing gas:Might a "transition fuel" label legitimize carbon-intensive natural gas development?[J].Energy Policy,2012,46:452-459.
[37] TerraChoice.The seven sins of greenwashing:Environmental claims in consumer markets[EB/OL].http://sinsofgreenwashing.org/findings/greenwashing-report-2009.
[38] Vos J.Actions speak louder than words:Greenwashing in corporate America[J].Notre Dame JL Ethics & Pub.Pol'y,2009,23(2):673.
[39] Walker K and Wan F.The harm of symbolic actions and green-washing:Corporate actions and communications on environmental performance and their financial implications[J].Journal of Business Ethics,2012,109(2):227-242.
[40] Wu M W and Shen C H.Corporate social responsibility in the banking industry:Motives and financial performance[J].Journal of Banking & Finance,2013,37(9):3529-3547.
[41] 毕思勇,张龙军.企业漂绿行为分析[J].财经问题研究,2010(10):97-100.
[42] 郭锐,李伟,严良.漂绿后绿色品牌信任重建战略研究:基于CBBE模型和合理性视角[J].中国地质大学学报(社会科学版),2015(3):28-38.
[43] 沈洪涛,黄珍,郭肪汝.告白还是辩白——企业环境表现与环境信息披露关系研究[J].南开管理评论,2014,17(2):56-73.
[44] 肖红军,张俊生,李伟阳.企业伪社会责任行为研究[J].中国工业经济,2013(6):77-86.
[45] 杨波.消费品市场漂绿问题及治理[M].北京:社会科学文献出版社,2014.
引用本文
李大元, 贾晓琳, 辛琳娜. 企业漂绿行为研究述评与展望[J]. 外国经济与管理, 2015, 37(12): 86–96.
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