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7554本文在“合”理论的框架下，结合开放资源、开放竞争的新商业特征，进一步阐述了联合战略的内涵，并提出了联合战略的三种类型：垂直联合、水平联合和侧向联合。为了探索企业实施联合战略的动因和影响，本文基于中国21个城市的796家中小企业的问卷调查数据进行实证检验，结果表明：（1）企业管理外部关系的能力对3种联合战略都有正向影响；（2）企业所面临的政府规制只对侧向联合战略具有正向影响；（3）企业家的业界联系对3种联合战略都有正向影响；（4）企业家的政府联系对垂直联合和侧向联合具有正向影响；（5）联合战略有利于中小企业提高速度优势、成本优势和客户满意度。本文的研究结论不仅夯实了“合”理论的研究支柱，丰富了中国管理理论的构建，也为新兴经济中资源不足的中小企业通过联合战略实现快速发展提供了有益的借鉴和启示。
联合战略的动因及其对竞争优势的影响——基于“合”理论的视角
摘要
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引用本文
孙金云, 陆亚东, 周瑛. 联合战略的动因及其对竞争优势的影响——基于“合”理论的视角[J]. 外国经济与管理, 2018, 40(7): 3-18.
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