8364 
7354商业模式是时下人们理解企业创业、成长与持续发展的重要角度之一。创新性商业模式可以帮助企业快速成长，但是当其发展快过政策的有效监督时也会出现诸多问题，这反过来又限制了模式自身的成功推展。为解决创新性商业模式的发展悖论，本研究透过共享单车商业模式成功推展成为一个公众共同认可品类的过程，聚焦商业模式如何在实质上更在名义上组凑与自身成长有关的制度性元素来获取合法性地位，具体选取了该商业模式中的两个代表企业ofo小黄车和摩拜单车进行研究。研究发现，创新性的商业模式可以利用模式名称发挥制度组凑的作用，提升和调节合法性。本文构建了以制度组凑克服商业模式发展障碍的理论模型，揭示了“名”与“实”存在距离的商业模式提升合法性的可能性与路径，为共享经济下具有创新性商业模式的企业实践提供启示。
名正则言顺？——“共享”之名下的共享单车商业模式与制度组凑案例探析
摘要
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引用本文
姚小涛, 黄千芷, 刘琳琳. 名正则言顺？[J]. 外国经济与管理, 2018, 40(10): 139-152.
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