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6362 
8433随着分享经济的兴起，消费者获取产品和服务价值的方式，由传统的基于所有权的购买和拥有转变为基于使用权的分享和获取。这种借助互联网技术实现的产品和服务分享，被称为协同消费。然而国内针对协同消费的研究非常匮乏，不能适应分享经济发展的客观要求。通过对国内外相关文献的回顾，本文界定了协同消费的概念、类型和特征；依据自我决定理论解析了消费者参与协同消费的个体特征、动机和心理机制；基于流动消费理论，分析了协同消费给传统消费者价值和消费者与产品、品牌关系带来的冲击。在此基础上，本文构建了协同消费的研究框架并展望了未来研究机会。本文不仅在理论上整理了现有相关研究的主要观点和成果，提出了协同消费的研究框架，在实践中也有助于企业创新分享经济商业模式，吸引消费者参与。
分享经济下的协同消费：占有还是使用？
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参考文献
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引用本文
卢东, 刘懿德, IvanK. W. Lai, 等. 分享经济下的协同消费：占有还是使用？[J]. 外国经济与管理, 2018, 40(8): 125-140.
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