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【With the same tag:【顾客关系管理】 Found 5 articles】 /Page Order by: Asce Desc

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| F270

Coalition Loyalty Programs: A Literature Review and Prospects

Kang Jun, Bao Jiaxin, Jiang Lin

Coalition loyalty programs, compared with traditional standalone loyalty programs, represent an innovative customer relationship management tool. It is also known as loyalty program partne...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.007

Foreign Economics & Management, Vol. 41, Issue 04, pp. 85 - 97

| F270

A Literature Review of Social CRM and Future Prospects

Zhang Chubing, Han Shenghao, Li Na

In recent years, based on the current status and development prospects of social media technology applications, as well as the reality that enterprises are beginning to operate within the ...

First published at: Apr 01, 2019

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doi:10.16538/j.cnki.fem.2019.04.006

Foreign Economics & Management, Vol. 41, Issue 04, pp. 71 - 84

顾客关系管理理论研究新进展及其对我国企业营销实践的启示

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Foreign Economics & Management, Vol. 31, Issue 01, pp. 43 - 49

论网络信息环境下的顾客能力管理

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Foreign Economics & Management, Vol. 23, Issue 11, pp. 17 - 20

顾客生涯价值概念及其对CRM的启示

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Foreign Economics & Management, Vol. 23, Issue 04, pp. 43 - 48

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