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Implicit or Explicit: Literature Review and Prospects of Research on the Effects of Advertising Metaphors
Yu Hang, Chen Xianglan
First published at: Oct 01, 2018
View: HTML | PDF | Download PDF(784.9 KB) | ESI
doi:10.16538/j.cnki.fem.2018.10.005
Foreign Economics & Management, Vol. 40, Issue 10, pp. 54 - 65
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