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【With the same tag:【购物价值】 Found 1 articles】
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| F270
A Literature Review of Hedonic Shopping Based on Shopping Experience
Gao Hui
,
Shen Jia
Consumer shopping behavior can be divided into two categories according to motivations: one is utilitarian shopping targeting the obtainment of products and services based on pragmatism, a...
First published at: Jan 25, 2016
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ESI
doi:
10.16538/j.cnki.fem.2016.04.000
Foreign Economics & Management
, Vol. 38, Issue 04
, pp. 63 - 72
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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